Email Marketing & CRM Specialist, Casper
$75-90k
Bed product retailer
Job no longer available
Bed product retailer
501-1000 employees
Job no longer available
$75-90k
501-1000 employees
Company mission
To improve the way the world sleeps, based on the conviction that sleep is a superpower.
Role
Who you are
- Degree in marketing or related field
- 2-4 years experience in an email marketing role, direct-to-consumer brand experience is a plus
- HTML/CSS email coding experience is a plus
- Experience working with Salesforce Marketing Cloud preferred
- Ability to create compelling email stories and comfortable writing copy
- Comfortable working in Looker or similar business insights platform
- Prior experience with email personalization and dynamic content
- Solid understanding of email KPIs and deliverability metrics
- Impeccable attention to detail, time management skills, and strong work ethic
- Ability to work in a fast-paced environment while cutting through complexity to make decisions and meet strict deadlines
- Both a self-starter and team player with great energy and drive
- Strong analytical and communication skills
- Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
- Passion for continuous improvement
- Strong written and grammatical skills
What the job involves
- The ideal candidate will own the strategic and tactical execution of all email marketing campaigns for Casper — from content ideation, to HTML coding, through deployment and reporting
- You will help support the ideation for all email content and own the email content calendar
- The ideal candidate will also assist with analyzing and reporting on email performance and execute on immediate optimizations that are all rooted in data - business insights, industry insights, and customer insights. This role is a balance of creative and analytical work
- Day-to-day execution of Casper's email program, including building emails, creating audience segments, setting up tests, scheduling email campaigns, quality assurance, monitoring and reporting campaign results
- Own Casper’s email content creation, copy direction, and brief creation
- Maintain Casper’s email calendar and email cadence and ensure all creative deadlines are met
- Design and execute A/B subject line, creative, and copy tests regularly
- Manage review and approval process for email content
- Weekly and monthly email program reporting and analysis with data driven recommendations for improving the program - leverage email performance and behavioral data, customer data, test results, etc., to support recommendations
- Manage coordination between external agencies and internal Tech/Creative/Marketing Teams, putting processes in place where they do not exist today
- Responsible for growing and overall health of Casper’s emailable file
- Own Casper’s SMS program, including content, strategy, and execution
Our take
About a third of adults don't get enough quality sleep (less than seven hours a night) with severe health consequences. Casper, a mattress company, can't do much about steadily increasing workloads and sleep-disrupting social media alerts, but it can improve the quality of the sleep we get with its innovative range of sleep products.
Casper burst onto the market in 2014 as an innovator in sleep products. Mattresses were traditionally bulky and expensive but by taking advange of new polymer techologies, Casper could make a cheaper mattress that could easily be folded for delivery. This, paired with its web presence and creative, was an overnight success, rapidly achieving a $1 billion valuation, and spawning a small industry of rival "bed in a box" startups.
While ahead of the mattress industry on R&D and marketing, Casper has struggled financially since going public in early 2020 due to volatile market conditions. In 2021 it was acquired by a private equity firm and has recently divested itself of its Canadian operations as it refocuses on its core business in the US market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2019
$100m
SERIES D
Feb 2019
$1.1m
LATE VC
Total funding: $340.8m
Company benefits
- Unlimited vacation
- Bonus program
- Equity options
- Wellness programs
- Work from home opportunities
Company HQ
World Trade Center, New York, NY
Leadership
Emilie Arel
(President & CEO, not founder)Previously CEO of Quidsi and FULLBEAUTY Brands.
Salary benchmarks
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