Creative Strategist, MANUAL
3 days a week in office
Healthcare at scale
Posted today
Healthcare at scale
201-500 employees
Posted today
3 days a week in office
201-500 employees
Company mission
To extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity, hair loss and menopause.
Role
Who you are
- 4+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance
- An exceptional analytical thinker who has the ability to look at a spreadsheet of ad results and see a compelling story and actionable insights
- Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker)
- A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails
- An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders
- A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight
- Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment
What the job involves
- We're looking for a deeply curious and analytical creative strategist to be the brains behind our performance creative
- You will be the critical link between data and ideas, responsible for uncovering insights in our campaign performance and translating them into powerful concepts for future ads
- You will spend your days in our ad platforms and analytics dashboards, figuring out the ‘why’ behind what works, and using that knowledge to write the briefs that fuel our growth engine
- This is a chance to move beyond guesswork and become a true creative scientist
- You rely on both data and taste to develop winning formulas and see the direct impact of your insights on the company’s bottom line
- You will work alongside world-class channel managers and creatives in a high-velocity testing environment where learning and iteration are paramount
- Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement
- Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis
- Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners
- Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration
- Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test
- Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$39.3m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $74.4m
Company benefits
- Generous stock option plan
- Private medical insurance plan (Amil S750)
- Access to English learning platform with 1 class hour per week
- Gym and wellness benefit with Wellhub
- Hybrid role based in São Paulo, with 1 week per month of in-person working (usually last week of the month)
- 22 business days of vacation
- A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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