Senior Manager of Brand, Small Door
$125-150k
+ Equity ownership
Members-only veterinary practice
Be an early applicant
Members-only veterinary practice
101-200 employees
Be an early applicant
$125-150k
+ Equity ownership
101-200 employees
Company mission
To deliver superior veterinary care for pets while providing a personalized, modern, and convenient experience for pet parents.
Role
Who you are
- 4-8 years in brand marketing, ideally in consumer healthcare, wellness, retail, or hospitality
- Proven ability to develop brand strategies and translate them into measurable outcomes
- Strong creative sensibility — with experience directly creating content across digital and offline channels
- Hands-on experience managing social media, influencer programs, and PR
- Highly collaborative with experience working cross-functionally with growth, product, and operations
- A test-and-learn mindset: ability to balance creativity with data to continuously optimize
- Passion for pets and willingness to talk to others as the voice of small door in our communities
What the job involves
- We are looking for a Senior Manager of Brand to further define the Small Door Brand and bring it to life across the customer journey including advertising, social media, events, influencer programs, and in practice
- This is an IC role that blends strategy with hands-on execution idea for someone who thrives on tangibly bringing ideas to life
- Brand Strategy & Messaging
- Evolve brand positioning, voice, and messaging grounded in customer insights and market research
- Partner with growth, product, and clinical teams to ensure consistency across the full member journey
- Creative & Content Production
- Create high-impact creative for paid and owned channels (e.g. meta ads, practice collateral, in-app screens, website), owning visuals and copy
- Must be willing to be hands on developing assets (e.g. filming content in practices, writing copy) and selectively work with creative partners
- Social Media & Community
- Oversee strategy and execution across organic social platforms to drive awareness, engagement, and loyalty
- Build community through influencers, creators, and partnerships that extend Small Door’s reach
- Events, PR & Activations
- Lead brand activations including press, events, local community initiatives, pop-ups, and partnerships
- Manage PR relationships and develop stories that highlight our differentiation and mission
- Customer Journey & Experience
- Partner with cross-functional teams to map and improve the brand experience across digital, clinic, and service touchpoints
- Identify moments to surprise and delight members, reinforcing retention and advocacy
Our take
The veterinary industry is struggling to keep up with the number of pets owned in the US - veterinary practitioners are overworked and underpaid, and the result of this is long waits for appointments, shorter visits and a general decrease in veterinary care. Small Door provides a membership model that pairs clients with vets to give pet owners access to 24/7 communication and priority services, ensuring their animals reach the care they need.
There are other companies that are aiming to reduce wait times and costs for sufficient veterinary care. However, Small Door has found its niche in the market by guaranteeing annual examination and priority access to specialists that are trained to deal with specific animals.
While Small Door has launched physical veterinary services, its primary focus remains on connecting clients with the right veterinayr experts. The company emphasizes that this approach helps it stay true to its mission of providing esential care for pets while ensuring vets are neither overworked nor underpaids. Despite this, Small Door still plans to expand its physical presence, aiming to have 25 locations by the end of 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2025
$35m
LATE VC
Dec 2022
$40m
SERIES B
Total funding: $101.5m
Company benefits
- comprehensive benefits, including a 401(K) match
- Generous paid time off
- Separate time off and budget allocation for Continuing Education, an environment of mentorship and continuous learning, as well as opportunities for career growth and advancement
- Deeply discounted pet care at Small Door to help you take care of your furry family members.
- A state-of-the-art hospital with plenty of natural light and technology that makes your life easier
- A positive and collaborative work environment and true work-life balance
Company HQ
NoMad, New York, NY
Leadership
Florent Peyre
(Co-Founder & CEO)Joined Ernst & Young as a Senior Team Lead in 2000. Was an Internal Consultant at Lagardere SCA. Moved to Hachette Filipacchi Media, eventually being promoted to VP of Emerging Platforms. Was hired by Gilt as VP of Business Development & Strategy, and then co-founded two startups, CasaHop and Placemeter, in 2012.
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