Performance Marketing Creative Designer, Kraken

• Expert-level proficiency across the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition) and Figma
• Deep hands-on experience with AI creative tools: Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, Synthesia, and the broader AI-native stack. You were using these before your team knew they existed
• Strong understanding of performance marketing creative - what stops a thumb, what kills a scroll, how platform-native creative differs from brand work
• Proven ability to produce high-quality video, static, and motion creative across multiple formats, markets, and languages at speed
• Strong design fundamentals: typography, composition, hierarchy, colour. You can make a static Meta ad that punches, not just a video that looks cool
• Self-driven and motivated to constantly explore, learn, and experiment with emerging tech
• Sharp creative instincts backed by data-driven iteration. You can read a performance dashboard and translate what it says into what to make next
• Skilled at storytelling through motion, audio, and design, with obsessive attention to detail
• Thrives as a pure individual contributor. You own creative output end-to-end, you have no interest in managing others, and you want to stay deep in the craft
• Thrives in a fast-paced, global, remote environment. You would rather ship than debate
• Passion for crypto, prop trading, and the future of finance - or at minimum, strong curiosity and the willingness to get deep on the audience fast
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

Desirable

• You will own every piece of creative that drives Breakout’s paid acquisition - across every channel, every format, and every market we run in
• Reporting directly to the VP of Growth, and working shoulder-to-shoulder with our Performance Marketing Lead, you will produce, iterate, and scale creative across video, static, and motion for Meta, TikTok, YouTube, X, Reddit, programmatic, CTV, and anywhere else we can find our audience
• This is a full-stack creative role
• One day you are cutting a punchy 15-second TikTok using Veo 3 and Runway
• The next you are designing a static Meta campaign in 12 localisations
• The day after, you are building a motion-heavy YouTube pre-roll from scratch in After Effects
• You set the bar for what Breakout’s performance creative looks, sounds, and feels like
• We are looking for someone who is both hands-dirty and strategically sharp
• Someone fluent in the Adobe suite, already working with the latest AI creative tools, and who treats creative as a performance lever - not a brand exercise
• You care about CTRs and CPAs as much as you care about craft
• This is a pure individual contributor role - not a manager role
• You are here to make the work, not to direct others doing it
• And you are not doing it in isolation
• Alongside working directly within the Breakout growth team, you will also work directly with Payward’s (Kraken’s) performance marketing team - one of the leading paid acquisition operations in crypto
• You will trade frameworks, channel learnings, and live test results back and forth, lean on their data and platform relationships where they accelerate what you are doing at Breakout, and share back the insights that can help the wider group
• Your wins compound across Kraken’s brands, and theirs compound back to yours
• Own end-to-end creative production for every performance marketing channel Breakout runs - video, static, motion, carousel, display, CTV, everything
• Develop, edit, and produce 30+ performance marketing creatives per month, tailored to platform, audience, and market. Velocity matters as much as quality
• Collaborate with Performance Marketing, Brand, Content, and regional teams to turn ideas and tests into shipped assets fast
• Work directly with Payward’s (Kraken’s) performance marketing team to trade creative insights, learn from the tests that have worked across their brands, and share the AI-native workflows you build at Breakout. One of the largest paid acquisition programs in crypto is on the other end of Slack, and you will use it
• Leverage AI creative tools (Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, and whatever ships next) as a core part of your workflow, not a novelty
• Design static and motion ad creatives that perform - Meta carousels, TikTok hooks, Reddit static units, YouTube pre-roll, display banners, CTV spots, and anything the channel mix demands
• Build scalable templates, style systems, and localisation workflows so we produce more, faster, in more markets, without losing consistency
• Partner with Performance Marketing and Analytics to run creative A/B tests and iterate based on performance data. Your job is making ads that work
• Maintain brand consistency across every asset, channel, and region - while flexing format and tone for the platform
• Stay ahead on AI creative advancements, generative tools, emerging ad formats, and platform-native creative trends. Bring ideas. Try them. Share what works
• Be scrappy and resourceful. We would rather ship ten rough tests and learn than polish one hero asset for a month
• Train the team on new tools, new techniques, and workflows they did not know existed. Set the standard for how AI-native creative production runs at Breakout
• Additional duties and responsibilities as assigned

• Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis