Senior Product Manager, Tatari
Data & Analytics
$160-180k
Data driven TV advertising and reporting
Job no longer available
Data driven TV advertising and reporting
201-500 employees
Job no longer available
$160-180k
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- Mastery of the Product Management function: from customer and competitive research to thought leadership and strategy all the way to building user stories and interfacing with technical partners to build solutions
- Experience in working across multi-disciplinary technical teams of data scientists, analysts, and engineers of varied levels of experience
- Technical familiarity with general data science and machine learning techniques as well as with scaling data infrastructure
What the job involves
- Provide thought leadership, strategy, management, and execution in the delivery of complex data initiatives aimed at driving extraordinary results for TV advertisers
- Create a compelling and unified data science and data platform roadmap that demonstrates deep understanding of advertiser and agency needs and of the rapidly evolving competitive digital advertising landscape
- Deliver both incremental and transformative improvements to a data and analytics pipeline to make it more robust and scalable
- Lead the teams to find the balance between the many tradeoffs that must be made in delivering a product
- Set and defend the priorities for both your roadmap and the teams you serve
- Manage up. Exercise your soft management skills to bring company leadership along with your vision
- Bring great solutions to market, fueled by your deep understanding of data science, machine learning and AI, and data engineering best practices
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertising campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analysing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitise the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from other providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and expanded its product suite and licensing portfolio through 2022 and 2023 to remain competitive.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(Co-Founder & CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Co-Founder & Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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