B2C Marketing Campaigns Manager, Springpod

• Bachelor's degree in marketing, business administration, or a related field
• OR
• Post Grad Qualification as a Certified Marketing Professional e.g. CIM
• Minimum of 3 years of experience in B2C marketing
• Proven track record of successfully executing marketing campaigns and initiatives
• Experience in developing and executing digital marketing strategies
• Excellent verbal and written communication skills
• Strong communication and interpersonal skills
• Problem-solving and critical thinking skills
• Ability to work well in a team and collaborate with others
• Excellent organisational skills and attention to detail
• Familiarity with the use of marketing automation software and tools
• Understanding of digital marketing channels and techniques

Desirable

• The Marketing Campaigns Manager, will drive the planning of student outreach activities relating to employer programmes, have sole responsibility for deploying initiatives, make recommendations for budgets and spending and be responsible for analysis of spend and campaign performance
• Analysing our range of Virtual Work Experience and Apprenticeship Accelerator programmes, their dates and creating effective, cross-channel marketing plans
• Analysing reporting and performance to pivot in strategy where required
• Communicating and reporting effectively with Account Managers on marketing plans and campaign performance
• Coordinating with a range of channel specialist individuals and teams as part of marketing campaigns to ensure Virtual Work Experience and Apprenticeship Accelerator programmes are promoted effectively. Including but not limited to - Social Media, Paid and Organic Search, Schools Outreach, CRM and internal email communications
• Leading on new channel testing to promote programmes. Including but not limited to - Cold-calling schools and education contacts, Managing and optimising opportunities on Job Boards and New channel identification
• Research client content & create a quarterly content/marketing plan to promote the Springpod Talent Pool initiative in partnership with our employer clients
• Evaluate talent pool engagement and applications versus targets and pivot in strategy where required