Digital PR Specialist, GoStudent
German Speaking
2+ days a week in office (Granollers, Barcelona)
Tailor-made digital 1:1 tutoring platform
Be an early applicant
Tailor-made digital 1:1 tutoring platform
1001+ employees
Be an early applicant
2+ days a week in office (Granollers, Barcelona)
1001+ employees
Company mission
To build the number one global school.
Role
Who you are
- At least 2 years of experience in Digital PR, with a proven track record of supporting SEO growth through earned media
- Native-level German and English or Spanish (advanced)
- A deep understanding of the PR landscape, including how to pitch stories that get picked up
- A sharp eye for what makes content newsworthy and the curiosity to explore data, trends, and real-life stories that spark media interest
- A proactive mindset—you’re always thinking two steps ahead and hunting for the next PR opportunity
- Experience with PR tools like Hunter.io, Buzzstream, or similar platforms
What the job involves
- We’re looking for a creative, proactive and media-savvy Digital PR Specialist to join our international marketing team and help take our digital PR efforts to the next level. You’ll be working on projects across Gostudent.org, nachhilfeunterricht.de and their sister sites, supporting our mission to make education accessible and inspiring across the globe
- As a Digital PR Specialist you'll play a key role in driving brand awareness and media presence across our key markets. Your day-to-day will involve:
- Plan and execute creative digital PR campaigns aligned with brand and SEO objectives
- Adapt and localize campaigns for the German market in close collaboration with local marketing and SEO teams
- Coordinate with external digital PR agencies to ensure smooth and timely campaign rollouts
- Write compelling, SEO-optimized content such as press releases, articles, and reports
- Collaborate with designers, content creators, and data analysts to produce engaging assets (e.g., infographics, studies, interactive content)
- Support corporate communications (e.g., acquisitions, funding announcements, awards)
- Build and maintain strong relationships with journalists and media outlets
- Pitch newsworthy stories and content to secure high-quality media coverage and backlinks
- React quickly to trending news and events by providing relevant brand commentary (newsjacking)
- Monitor media trends to identify PR opportunities and develop innovative story angles
- Track and report campaign performance using key metrics such as backlink quality, referral traffic, media coverage, and brand visibility
- Connect PR efforts to broader business outcomes like organic visibility, domain authority, and online traffic
- Flexible schedule from Monday to Thursday from 8h-9h to 16.30-17:30h, Friday intensive from 8-9h to 14-15h
- Permanent full-time contract (38h/week)
Our take
Education has seen a whirlwind of change, from remote classrooms to increased academic ambitions, and there is a big opportunity to transform how students learn by expanding access to quality education. GoStudent is a leading K12 online tutoring marketplace aiming to facilitate this transformation.
It focuses on one-to-one tutoring, letting students and their parents pick tutors for general support or exam preparation. Tutors are tested, vetted and interviewed before they can join the platform.
The company is growing quickly. It now operates in 23 markets, including numerous countries in Latin America and Europe. It was valued at 3.2B in 2023, making it the highest-valued EdTech scale-up in Europe and putting it ahead of competitors such as Tomorrow and CoachHub. With over 23,000 tutors and 11M utilising the platform, it is now one of the biggest startups to come out of Vienna.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Aug 2023
$47.5m
LATE VC
Jan 2022
$340m
SERIES D
Total funding: $713.4m
Company benefits
- Flexible working hours
- Regular team & office events
- Learning & Wellbeing Programme
- 30 hours of free tutoring
Company HQ
Leopoldstadt, Vienna, Vienna
Leadership
Felix Ohswald
(Co-Founder & CEO)BA in Mathematics at Cambridge and a Masters in Quantitative Finance in Zürich. Worked at BCG as a Visiting Associate and was a Founding Member of the Edtech Founders Club.
Gregor Müller
(Co-Founder & COO)Graduated from the university of St. Gallen with a B.A. in Business Administration.
Salary benchmarks
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