Lifecycle Marketing Manager, Forge
$135-155k
+ Annual bonus
2-3 days a week in office
Stock market for private companies
Be an early applicant
Stock market for private companies
201-500 employees
Be an early applicant
$135-155k
+ Annual bonus
2-3 days a week in office
201-500 employees
Company mission
To power an accessible, liquid , and transparent private market.
Role
Who you are
- The Lifecycle Marketing Manager is a results-driven leader who has experience building and scaling email marketing programs
- The ideal candidate will be a data-informed marketer with a deep understanding of email best practices and a willingness to iteratively test programs
- Bachelor’s degree
- 5+ years planning and executing email programs for a corporate organization
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with marketing automation platforms, CRM systems, and analytical tools
- Excellent communication and interpersonal skills
- Experience with data structures, mapping attributes across tables, and transforming values with table calculations
- Knowledgeable about email industry trends, laws, and regulations
- Must be able to sit and/or stand for long periods of time in an office or home office setting while working
Desirable
- Experience with Braze, with hands-on experience in the platform
- Experience at a financial services and/or fintech company
- Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future
What the job involves
- This role will be pivotal to understanding Forge’s target audience, driving engagement, and increasing revenue through strategic email campaigns for the full customer lifecycle
- This person will collaborate with cross-functional teams to ensure email serves as an effective tool to engage, inform, and convert clients
- Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications
- Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction
- Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity
- Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings
- Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities
- Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others
Our take
Corporate stock options are a competitive advantage for companies wishing to attract and motivate top talent. The option of early liquidity proves to be an enticement, especially when startups tend to postpone going public for so long.
Forge offers companies, their employees, investors, and institutions a means of selling their shares in a pre-IPO stock market, allowing private shares to be traded as freely as public company shares. Forge aims to standardize and bring speed to trades in the private market.
Big rivals include Carta and the Nasdaq Private Market, while others such as EquityZen, Zanbato, and Industry Ventures also pose threats. To strengthen its position in this bustling marketplace, Forge is focused on partnerships and new products; launching products such as Forge Intelligence, its first data product, and Forge Company Solutions. And expanding its global reach through partnerships with Wells Fargo Securities and Deutsche Börse.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$150m
LATE VC
Jan 2019
$35m
SERIES B
Total funding: $238m
Company benefits
- Medical, dental, and vision
- 401k plan, life insurance, HSA and FSA, and pre-tax mass transit and parking benefits
- Equity for all employees
- New parent leave and generous time off
- Education, training, and mentorship
- Team lunches, employee interest groups, and company celebrations
- Employee-led resource groups, volunteering, and community service
- Rewards & Recognition
- Healthy snacks, drinks, and weekly lunches when in the office
Company values
- We are Bold - Embody a daring spirit. We invest in relationships while practicing radical candor
- We are Accountable - Sign up, commit, and deliver. We take ownership while thoughtfully holding others accountable
- We are Humble - Exemplify excellence without arrogance. We respect, listen to, and learn from others while acting out of care
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Kelly Rodriques
(CEO)Former CEO of Pensco and Founder of Operative Capital. Previous Operating Partner with Ignition Growth Capital and CEO of Blowtorch Entertainment. Successfully started and co-invested with accomplished venture capitalists in early-stage technology companies. Serves as a board member and advisor to several growth companies in technology-enabled service sectors.
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