Senior Product Marketing Manager, Pontera

• 6+ years of experience in product marketing, preferably in B2B SaaS or fintech
• Proven success developing and executing GTM strategies from initial concept to measureable market impact, preferably with examples of significant market penetration within the B2B SaaS or fintech space
• Exceptional storytelling, communication, and presentation skills
• Experience supporting revenue teams and creating enablement resources that drive measurable impact
• Previous experience in building out a feedback loop between revenue and product teams
• Strategic thinker with strong execution skills—you can zoom in and out seamlessly
• Data-driven decision-making skills with ability to measure and optimize GTM initiatives
• Familiar with building leading indicator targets that map back to release goals and business objectives
• Ability to work cross-functionally and align stakeholders around GTM releases and initiatives
• Strong project management skills, with the ability to prioritize multiple initiatives, requests, releases efficiently
• Excellent written and verbal communication skills
• Accustomed to working within nimble, flexible environments, with an appetite to fail fast and pivot when necessary
• Thrives in cultures where no one says, “That’s not my job.”

Desirable

• We’re looking for a strategic and hands-on Senior Product Marketing Manager to define and lead the go-to-market (GTM) foundation for our Defined Contribution (DC) segment.
• In this pivotal role, you’ll be responsible for deeply understanding the needs of key stakeholders in the DC ecosystem—including recordkeepers, plan sponsors, and retirement plan advisors—to effectively position our products, drive market awareness, and accelerate adoption.
• You’ll collaborate cross-functionally with DC team, marketing, and product teams to develop targeted positioning and messaging, launch strategies, enablement content and processes, and a continuous feedback loop for this segment.
• Additionally, you’ll help shape product strategy by leveraging data-driven insights from customer feedback, the field, and market trends. This is an opportunity to build the product marketing function for a key growth area and directly contribute to Pontera's success in the DC market
• Persona Development: Build a deep understanding of the DC partners segment—identify needs, pain points, goals, workflows, and buying behaviors - and develop detailed personas that will be referenced for all GTM work
• Messaging & Positioning: Develop compelling, differentiated messaging and value propositions tailored to DC partners and aligned with business goals
• GTM Strategy: Own the end-to-end GTM strategy for new and existing products targeting the DC partners. This includes launch planning, partner enablement, and cross-functional coordination
• Product Strategy Consultation: You’ll help to influence product roadmap development and R&D strategy utilizing your research and deep understanding of the DC ecosystem
• Cross-functional Leadership: Partner closely with product, DC Team, marketing, and other stakeholders to lead GTM strategies and bring them to life
• Partnerships Enablement: Create enablement tools and collateral (pitch decks, one-pagers, battle cards, ROI calculators) to empower the DC team to win in the market
• Content & Campaign Development: Collaborate with content marketing, demand gen, and product teams to produce persona-specific content across channels
• Market Intelligence: Alongside the data team, conduct market research and competitive analysis to inform product strategy and keep messaging sharp and up-to-date