Qualitative Analyst, Rakuten Kobo
7 Month Contract
+ Performance based annual bonuses + Stock options
Digital bookseller
Job no longer available
Digital bookseller
501-1000 employees
Job no longer available
+ Performance based annual bonuses + Stock options
501-1000 employees
Company mission
To bring the power of reading to the world.
Role
Who you are
- The Qualitative Analyst has approximately 1-3 years experience in a research role and is responsible for contributing to strategic insights/research findings to their Research Manager
- University Degree and/or Post-Graduate Certificate in a relevant field (Market Research, Business Insights, Marketing, or other)
- Solid English communication skills, both written and oral are required (French skills/ other languages are great as well)
- Excellent skills in Microsoft Office Suite are required
- Good understanding of qualitative research tools (Ex. Usertesting.com)
- Able to work within a fast-paced dynamic environment
- Ability to meet tight deadlines, while maintaining close attention to detail
- Ability to work independently and with a team
- Enjoys sharing ideas with others, naturally inquisitive and curious
- Knowledge of panel management practices to ensure health engagement metrics
What the job involves
- Working closely with the Research Manager on their team, the Qualitative Analyst provides essential support to their team to help execute and deliver client projects
- They can be relied on for project updates, recommendations on additional analysis required, working with other Kobo team members to develop solutions to any project related problems and troubleshoot any issues that arise
- Supporting colleagues on all aspects of Kobo research projects' lifecycle, methodology design and proposal, through questionnaire writing and fieldwork, to analysis, reporting and stakeholder presentations
- Contacting participants (email/telephone), scheduling, and other logistics for qualitative projects
- Reading, analyzing, and displaying data in PowerPoint report templates
- Performing secondary research to support primary research-based insights
- Creating and deploying screener survey links for qualitative fielding
- Analyzing long/short answer questions from data collection of different qualitative projects
- Interest in moderating online and/or in person qualitative research
- Supporting/assisting the UX Design and Product teams in recruiting/scheduling participants for UX research
Application process
- Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted
Our take
Long-form content is having a resurgence. That’s great news for the e-reader industry, of which Rakuten’s Kobo battles with Amazon’s Kindle for ownership.
The e-reader giant has changed tack in recent years to pursue growth via integrations and partnerships. A notable example is its native device integration with Pocket, a wishlist app loved by millions of readers.
The company is hoping that these partnerships and product improvements will allow it to finally break the US market where it most struggles for market share with Kindle.
Amazon has consistently shown its willingness to drop prices to protect its position in any market it plays in. That means that Kobo will have to demonstrate true product superiority to make a dent while protecting its margins.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- "Work from anywhere" policy
- Flexible hours
- Internet/phone/commuting allowance
- Daily meal allowance when in the office
- $500 CAD flexible spending account
- Parental leave top-up
- Unlimited sick and mental health days
- 4-day summer holiday weekends
- RRSP matching, bonus and stock options
- Free Kobo eReader
- Free weekly book of your choice
- Volunteer time off
Company HQ
Liberty Village, Toronto, ON
Leadership
Michael Tamblyn
(CEO)Part of the founding team of Kobo, Michael previously held the role of Chief Content Officer. Michael has also been the founding CEO of the supply chain agency, BookNet Canada and co-founded Canada’s first online bookstore, Bookshelf.ca, purchased by Indigo Books & Music in 1998.
Anna Giagkou
(CFO)Prior to joining Rakuten Kobo in 2021, Anna was the CFO of Cox Automotive Canada.
Nimod Narayanan
(CTO)Nimod joined Rakuten Kobo in 2022 as VP of Technology, he then became the SVP of Technology in 2023, and CTO in 2025. Prior to this, he spent nearly 4 years at Rogers Communications joining as a Senior Development Manager before becoming a Director of eCommerce & Personalization and then Senior Director of Digital Platforms & Services.
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