Lifecycle Marketing Manager, Starburst
$105-135k
+ Equity packages (ISOs)
More information about location
1-2 days a week in office
Data platform for analytics, apps and AI
Open for applications
Data platform for analytics, apps and AI
501-1000 employees
Open for applications
$105-135k
+ Equity packages (ISOs)
More information about location
1-2 days a week in office
501-1000 employees
Company mission
To free customers from the tyranny of data lock-in.
Role
Who you are
- This is an exciting opportunity for a marketing professional who enjoys being at the intersection of strategic thinking and hands-on execution, and who can bring structure, scalability, and a performance focus to a high-growth, fast-moving organization
- You are a highly organized email marketing expert who can independently manage complex projects and deliver with exceptional attention to detail. You’re equally comfortable writing email copy, building scalable systems, and executing day-to-day email campaigns while ensuring quality, consistency, and measurable impact
- 4+ years of experience in email or lifecycle marketing, ideally within B2B SaaS or technology companies
- Strong hands-on experience with HubSpot or similar marketing automation platforms
- Proven ability to write persuasive, performance-driven email copy
- Ability to run A/B testing of emails from subject lines to CTAs
- Experience managing cross-functional email calendars and stakeholder alignment
- Solid understanding of funnel metrics and lifecycle marketing strategy
- Data-driven mindset with strong analytical and reporting skills
- Highly organized, detail-oriented, and comfortable owning programs end-to-end
What the job involves
- Starburst is seeking an email marketing manager to own and optimize our end-to-end email marketing processes
- You’ll play a critical role in driving lifecycle engagement across the buyer and customer journey, supporting pipeline growth, sales alignment, and customer engagement initiatives
- Develop and oversee Starburst email marketing program across key lifecycle stages, from lead nurturing through customer engagement
- Write and optimize persona-driven email copy that drives engagement and action
- Own and maintain the email marketing calendar, ensuring coordinated and strategic deployment across teams
- Tailor Starburst messaging into compelling lifecycle messaging tailored to audience and funnel stage
- Implement personalization and behavioral triggers to increase relevance and performance
- Lead A/B testing across subject lines, messaging, CTAs, and cadence to continuously improve results
- Collaborate closely with Marketing Operations on segmentation, list building, scheduling, and technical deployment of emails within HubSpot
- Ensure data accuracy, deliverability best practices, and database health in partnership with Marketing Operations
- Define scalable processes, documentation, and governance standards to support consistent, repeatable execution
- Establish KPIs tied to engagement, conversion, and pipeline contribution, and analyze performance to identify optimization opportunities
- Continuously refine lifecycle programs to improve conversion, engagement, and overall revenue impact
Our take
Starburst offers a unified platform for accessing distributed data from various databases through its Trino-based query engine. This approach helps users cut infrastructure and analytics costs by providing a single point of access. As the Data Lakes market grows nearly 30% annually, Starburst is well-positioned to help businesses manage their increasingly complex data.
The company has recently gained recognition for its advanced capabilities in data management. Starburst emphasizes the importance of real-time hybrid data access and robust security, especially for AI applications. Its latest report, developed in collaboration with TheCUBE Research, underscores how effective data management practices are essential for successful AI implementation.s
Key findings from the report include the critical need for real-time data access and the alignment of data strategies with AI goals. These insights highlight how Starburst's technology supports efficient AI deployment and data management.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$250m
SERIES D
Dec 2020
$100m
SERIES C
Total funding: $414m
Company benefits
- Comprehensive Health Insurance Coverage
- Life Insurance, Disability, and Income Protection
- Employee assistance Programs
- Flexible Paid Time Off
- Paid Parental Leave
- Remote Work Opportunties
- Equity Ownership
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Justin Borgman
(CEO & Chairman)Founder and CEO of Starburst's precursor company Hadapt, which was acquired by Terdata in 2014. Served as VP & GM at Teradata before co-relaunching Hadapt as Starburst in 2017.
Salary benchmarks
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