Director of Content Marketing, Later

• 10+ years of B2B content marketing experience with at least 3+ years in a leadership role
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven track record of building and developing high-performing content teams
• Experience managing complex content operations and budgets
• Demonstrated success in developing content strategies that drive measurable business results
• Experience creating content for enterprise B2B audiences and senior decision-makers
• Strong analytical skills with experience connecting content to revenue metrics
• Expertise in managing complex editorial calendars across multiple channels and formats
• Experience with marketing technology stack optimization
• Background in social media or influencer marketing
• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
• You share insights to help the team stay ahead and make informed decisions
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration

Desirable

• As Director, Content Marketing at Later, you'll spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies
• This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority
• Reporting to the VP of Corporate Marketing, you'll balance regular content programming with major quarterly research initiatives while managing relationships with freelancers and agencies to scale content production
• Your work will directly influence Later's position as the authority in social media and influencer marketing while driving pipeline growth
• Define and articulate Later's content vision and strategic roadmap, aligning with broader marketing and business objectives
• Build a comprehensive, cross-channel content strategy targeting enterprise B2C brands and agencies alongside creators in the marketing ecosystem
• Establish content governance frameworks that ensure quality, consistency, and performance
• Develop and optimize the content team's tech stack, including AI and project management tools, and processes for maximum efficiency
• Set and track ambitious goals for content's contribution to business growth
• Oversee the execution of research-based content initiatives including quarterly reports, annual industry benchmarks, and ongoing data journalism
• Establish measurement frameworks and reporting systems that demonstrate content ROI
• Partner with leadership to allocate resources effectively across content initiatives
• Manage the content department budget across freelance writers, SMEs, and agency support
• Ensure content operations are efficient, scalable, and aligned with company objectives
• Build strategic partnerships with Brand, SEO, Demand Gen, Research, Design, Product Marketing, Sales, and Services teams
• Represent content initiatives at the leadership level and secure necessary resources
• Collaborate with Sales leadership to ensure content supports enterprise sales cycles and enablement
• Partner with Research and Data Science to leverage Later's unique platform data
• Foster relationships with industry thought leaders and media partners
• Manage, mentor, and develop a team of three direct reports: Senior Content Marketing Manager, Content Marketing Manager, and Podcast Host
• Build a high-performing content department with clear roles, responsibilities, and career paths
• Develop processes for coaching team members and providing actionable feedback
• Manage relationships with agencies, freelancers, subject-matter experts (SMEs) and other external partners
• Implement governance models that ensure content quality, accuracy, and alignment
• Stay ahead of enterprise content marketing trends and innovations
• Lead data-driven content optimization initiatives
• Establish regular content auditing processes and methodology