Director of Lifecycle Marketing, Ethos Life
Consumer
$134-237k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$134-237k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- This role requires a strategic thinker with deep operational expertise, a passion for experimentation and optimization, and at least 10 years of experience in consumer lifecycle marketing
- 10+ years of progressive experience in consumer lifecycle marketing, with a proven track record of driving business growth
- 5+ years of experience in a leadership role, managing and developing lifecycle marketing teams in a D2C context
- Strong analytical skills with the ability to interpret complex data, extract actionable insights, and make data-driven decisions
- Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
- Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
- Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
- Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences
- Experience in the insurance or financial services industry is a strong plus
- Familiarity with compliance and regulatory considerations in consumer marketing
What the job involves
- We are seeking a dynamic and experienced Director of Lifecycle Marketing to lead our consumer lifecycle marketing strategy
- You will be responsible for developing and executing innovative lifecycle programs across multiple channels to drive conversions, enhance customer engagement, and maximize customer lifetime value for our suite of consumer-focused insurance and fintech products
- As Director, you will manage and mentor a team of lifecycle marketers, drive high impact conversion strategies, and ensure effective execution of programs across email, SMS, and other channels
- You will be a data-driven leader, leveraging experimentation and insights to create compelling experiences and optimize campaigns for maximum impact
- Develop and champion a comprehensive lifecycle marketing strategy to drive conversion, engagement, and retention across multiple product lines
- Lead the development and execution of multi-channel lifecycle marketing programs across email, SMS, and other channels, focusing on driving conversions and improving customer lifetime value
- Manage and mentor a high-performing team of lifecycle marketers, fostering a culture of rapid experimentation, innovation, data-driven decision-making, and continuous improvement. Provide guidance, coaching, and professional development opportunities to team members
- Partner closely with Product, Engineering, Creative, and Sales teams to ensure seamless program execution and impactful customer experiences. Collaborate on defining customer journeys and integrating lifecycle marketing into the broader customer experience
- Oversee the end-to-end campaign process, including strategy development, creative briefing, audience targeting, A/B testing, deployment, performance monitoring, and optimization. Implement rigorous testing methodologies to continuously improve campaign performance
- Establish and track key performance indicators (KPIs) to measure the effectiveness of lifecycle marketing programs. Provide regular reporting and insightful analysis to stakeholders, demonstrating the impact of lifecycle marketing on business outcomes
- Continuously analyze customer data, campaign performance, and market trends to identify opportunities for program improvement, innovation, and new customer engagement strategies. Leverage data to inform strategic decisions and optimize program effectiveness
- Ensure compliance with all relevant regulations and guidelines within the insurance industry for all lifecycle marketing communications
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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