Growth Optimization Specialist, Outside

• Bachelor's degree in Marketing, Business, or related field
• 2+ years of experience in digital marketing, lifecycle, or growth marketing roles
• Basic understanding of digital marketing tools (e.g., Google Analytics, Facebook Ads Manager) and eagerness to learn more
• Strong organizational skills and attention to detail
• Analytical mindset with an interest in learning how to use data for decision-making
• Excellent written and verbal communication skills
• Familiarity with ASO, SEO/SEM, and marketing automation tools
• A collaborative, proactive attitude with the ability to work in a team environment

Desirable

• We seek a highly organized and motivated Growth Optimization Specialist to join our team
• In this role, you'll assist in executing growth tactics to support user acquisition, conversion, retention, and product engagement for our navigation apps
• This is a great opportunity to advance your growth and product marketing skills by working closely with experienced growth marketers and product teams
• Within 1 month, you will:
• Assist with deploying email, push, and in-app messaging campaigns to engage both free and paid users
• Help set up basic reporting to track subscription sales performance
• Collaborate with product and marketing teams to execute feature release campaigns
• Begin learning to manage agency relationships for App Store Optimization (ASO)
• Within 6 months, you will:
• Support the optimization of user onboarding, nurture, and retention campaigns, working on ways to improve user engagement and conversion
• Assist with A/B testing for landing pages and app messaging to drive improvements
• Help manage ongoing marketing campaigns by coordinating with cross-functional teams
• Start analyzing campaign performance data to suggest optimizations with guidance
• Within 12 months, you will:
• Take ownership of routine marketing tactics such as campaign deployments, reporting, and campaign coordination
• Work more independently on analyzing and optimizing campaigns for better user acquisition and retention
• Continue to support ASO efforts and work closely with external partners on keyword strategies