Marketing & CRM Analyst, Entain
+ Group bonus scheme and share save scheme
2+ days a week in office
Sports betting and gaming entertainment provider
Posted today
Sports betting and gaming entertainment provider
1001+ employees
Posted today
+ Group bonus scheme and share save scheme
2+ days a week in office
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Agile thinker with a strong statistical mindset, able to approach problems with rigor, curiosity, and evidence-based reasoning
- Excellent problem-solving capabilities, with the ability to break down complex challenges into actionable tasks
- Proactive and resourceful, able to anticipate needs and take ownership of solutions
- Skilled at explaining complex analytical findings to non-technical stakeholders in a clear, engaging way
- Capable of managing multiple priorities and projects concurrently without compromising quality
- Strong presentation skills, with the ability to simplify and articulate complex topics to senior stakeholders
- Collaborative team player who contributes positively to group performance and shared goals
- Strong knowledge of SQL, with the ability to write clean, efficient queries to support CRM and marketing analysis
- Familiarity with Python, R, or similar tools for statistical analysis (e.g. A/B testing, regression, cohort analysis)
- Skilled in data visualization and storytelling, using Power BI and presentation tools to make insights clear and actionable
- Experience working with datasets related to CRM, acquisition funnels, retention, and customer journeys
- Knowledge of Google Analytics, Posthog or other web analytics tools is an advantage
- Good understanding of data modelling and ETL concepts, with exposure to tools like dbt or GitHub is an advantage
- Ability to apply statistical methods to evaluate campaign performance and ensure insights are accurate and robust
- Proficiency in Excel for quick analysis, modelling, and reporting
- Strong problem-solving and analytical skills, with a focus on simplifying complexity and highlighting what matters most
- Attention to detail and a commitment to accuracy in analysis and reporting
- Clear communicator, able to explain findings in simple terms to marketing and CRM stakeholders
- Fluency in English
What the job involves
- The Marketing & CRM Analyst plays a central role in supporting acquisition, retention, and player engagement strategies across the NCE region
- The purpose of this role is to enable marketing and CRM teams to make confident, data-driven decisions by providing timely insights, optimizing spend, and improving the effectiveness of campaigns and customer journeys
- This includes combining CRM performance analysis, campaign reporting, and web analytics (e.g. Google Analytics) to deliver a full view of player behavior, from acquisition channels through to long-term retention
- The role is responsible for uncovering opportunities, shaping initiatives, and equipping stakeholders with the insights and tools needed to enhance performance and ROI
- By turning complex data into clear, actionable recommendations, the Marketing & CRM Analyst ensures that decision-making across the region is insight-led
- The role also contributes to building the foundations of the NCE BI & Analytics function, embedding best practice and supporting a culture of evidence-based growth
- You'll analyse acquisition funnels, campaigns, and player journeys to understand what drives conversion, retention, and engagement
- Use statistical techniques such as cohort analysis, A/B testing, and segmentation to evaluate campaign effectiveness and identify improvement opportunities
- Support the measurement of marketing and CRM activity, helping to quantify impact on ROI and customer behaviour
- Build and maintain reliable datasets and KPIs to give teams confidence in the numbers they use
- Work with SQL, dbt, and tools like Google Analytics to transform raw data into clear insights for Marketing and CRM
- Develop and automate dashboards that track campaign performance, customer retention, and engagement
- Translate complex data into simple, actionable insights that help marketing and CRM teams make better decisions
- Work closely with colleagues in marketing, product, and finance to support initiatives across the customer lifecycle
- Share best practices in analysis and reporting to help improve how data is used across the team
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Stella David
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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