Sales Director, Persado

Strategic Accounts

Salary not provided

Expert level

New York

More information about location

1 day a week in office

AI-driven content generation for enterprise marketers

Be an early applicant

AI-driven content generation for enterprise marketers

201-500 employees

B2BArtificial IntelligenceEnterpriseMarketingContent

Be an early applicant

Salary not provided

Expert level

New York

More information about location

1 day a week in office

201-500 employees

B2BArtificial IntelligenceEnterpriseMarketingContent

Company mission

To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.

Job

Company

Role

Who you are

10+ years selling SaaS into Financial Services / Banks at top / senior levels to the Marketing groups and core growth Business Units (consumer lending, mortgages, cards, deposits)
Solid experience with selling MarTech/AdTech/RegTech ecosystems, targeting digital marketing strategy for Financial Services via acquisition / engagement programs
Ability to manage complex net-new logo deal cycles with C-level engagement and multi-stakeholder coordination
Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
Good experience leveraging GenAI daily for productivity in research, preparation and client facing communications
Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs

What the job involves

We are seeking a highly skilled Sales Director, Strategic Alliances to lead growth across a premier portfolio of Financial Services accounts
This role is responsible for navigating complex, multi-stakeholder sales cycles within national banks and fintechs, moving from initial engagements to enterprise-level, multi-year agreements
In addition, it requires a sophisticated understanding of the MarTech/RegTech landscape and the executive presence to position a strategic AI platform as a mission-critical asset for senior marketing and business leaders
Own growth across a defined set of Strategic Financial Services accounts, including national banks, top regionals, fintechs, and card / co-brand issuers, building pipeline through a mix of self-sourced efforts, integrated campaigns, and business development support
Close initial “starter” engagements and deliberately expand them into enterprise-level, multi-year partnerships across channels, teams, and business units
Lead complex, consultative enterprise sales cycles involving multiple stakeholders across Marketing, CRM, Compliance, Legal, Procurement, and IT
Articulate Persado’s value as a strategic AI platform for regulated marketing, earning trusted-advisor status with senior and executive stakeholders
Partner closely with Solutions Consulting, Product, and Client teams to develop business cases, pilots, and expansion strategies
Maintain strong pipeline discipline, including accurate forecasting, deal inspection, and strategic account planning

Our take

When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.

Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.

Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-28% employee growth in 12 months

Glassdoor (2.5)

Company

Funding (last 2 of 3 rounds)

May 2016

$30m

SERIES C

Jan 2015

$21m

SERIES B

Total funding: $66m

Company HQ

NoMad, New York, NY

Leadership

Alex Vratskides

(Co-Founder & CEO)

After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 3 more jobs at Persado