Lead Engagement Specialist, Luzmo
+ Commission structure
Embedded analytics platform, purpose built for SaaS companies
Posted today
Embedded analytics platform, purpose built for SaaS companies
21-100 employees
Posted today
+ Commission structure
21-100 employees
Company mission
To make data insights democratic.
Role
Who you are
- You’re part communicator, part strategist, and love connecting with people in a smart, personal way
- Outgoing, confident, and personable — you enjoy building connections and having conversations that create value
- A natural communicator with excellent verbal and written English skills; additional languages are a plus
- At least 2 years of experience in lead follow-up, inside sales, BDR/SDR work, or marketing engagement (SaaS or tech industry experience preferred)
- Strong organizational skills with the ability to juggle multiple leads, campaigns, and priorities
- Comfortable using CRM and marketing automation tools (e.g., HubSpot, Sales Navigator, Lemlist, Clay, N8N or similar)
- Proactive and creative — you don’t just follow scripts; you craft meaningful, personalized outreach
- Data-driven mindset — you measure what works and adapt quickly
What the job involves
- As we are growing, our marketing and sales teams work hand in hand to build meaningful relationships with prospects and customers, driving sustainable growth through authentic engagement and measurable impact
- We’re now looking for a Lead Engagement Specialist — a creative, proactive professional who thrives at the intersection of marketing and sales
- As a Lead Engagement Specialist, you’ll be responsible for engaging and qualifying inbound and marketing-generated leads across multiple channels — from website inquiries and event sign-ups to webinar attendees and campaign responses
- You’ll combine the persistence of a BDR with the creativity of a marketer, crafting thoughtful outreach and nurturing experiences that turn curiosity into meaningful conversations
- This is not a traditional cold-calling BDR position
- You’ll play a pivotal role in warming up leads, building relationships, and personalizing engagement, working closely with both Marketing and Sales to move prospects through the funnel efficiently and effectively
- This is a bridge role — connecting the storytelling of marketing with the conversion-driven mindset of sales
- You’ll help ensure no lead slips through the cracks, every prospect feels valued, and our pipeline stays strong and healthy
- Engage and qualify leads from diverse sources including website visitors, webinars, content engagement, event and social media interactions
- Evaluate lead quality based on Ideal Customer Profile (ICP), intent, and interest, ensuring only high-potential leads are passed to Sales
- Nurture leads through tailored content, personalized outreach, and digital campaigns until they are ready for a sales conversation
- Combine outreach and nurturing — balancing phone calls, emails, social media interactions, and marketing automation tools, including AI agents, to maintain consistent engagement
- Collaborate with the marketing team to optimize lead scoring, campaign messaging, and content strategy based on real-time feedback from the field
- Maintain CRM hygiene for lead pipeline by tracking all lead interactions, updating lead status, and ensuring data accuracy
- Partner with Sales to ensure smooth and timely handoff of qualified leads, and incorporate their feedback on lead quality and relevance
- Monitor and report on key engagement metrics, providing insights to improve lead conversion rates and campaign performance
Salary benchmarks
Our take
Businesses today know that data can be an immensely valuable asset, helping them make better, more informed decisions - and even surfacing new opportunities. However, it’s not always easy to use data effectively, and implementation can be extremely difficult. Looking to change this is Luzmo (formerly Cumul.io), providing SaaS companies with the tools to provide their users with data-led insights.
Founded in 2015, Luzmo is operating in a similar space to the likes of Tableau and Looker. However, the company has been successfully setting itself apart from competitors by focusing on bringing embedded analytics specifically to SaaS applications.
Reflecting the growing need for quick business decision-making, Luzmo has completed multiple successful funding rounds. With plans to increase the platform's analytical power, the company is also focused on accelerating its international expansion beyond Europe.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2023
$11.7m
EARLY VC
Nov 2020
$4.1m
EARLY VC
Total funding: $16.5m
Company benefits
- Flexible holiday policy
- International get-togethers
- The equipment/software/tech that you need to do your job
Company values
- Empower success: Our customers are at the heart of everything. We're obsessed by empowering our customers to be more successful.
- Accomplish daily: Tackle small challenges, one step at a time. Incremental learning to accomplish greater things.
- Innovate fearlessly: Just because something hasn't been done, doesn't mean it can be. We raise the bar everyday and think outside the box.
- Be human: Even though we operate globally, we keep a close human connection to our customers & team.
- Have fun: We love a good challenge, but we love some good fun while doing it! At Cumul.io, everyone can be themselves.
- Work together: We believe in working together to reach a common vision, with high respect for each individual and their personal situation.
Company HQ
Leuven, Flanders
Leadership
Karel Callens
(Co-Founder & CEO)Previously worked at CSC, initially as a Consultant before becoming a Manager. Also worked at FOD Economie in Big Data and Analytics.
Haroen Vermylen
(Co-Founder & CTO)Experienced Business Intelligent Specialist having previously worked at FOD Volksgezondheid and Fujitsu Technology Solutions. Also worked as a Data Science Leader at CSC.
Thomas De Clerck
(Co-Founder & CSO)Previously worked as an Advanced Business Manager at Altran and as a Senior Export Consultant at Google.
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