Marketing Associate, Dow Jones
Live Journalism Events
$55-65k
3 days a week in office
Business news and financial information publishing
Job no longer available
Business news and financial information publishing
1001+ employees
Job no longer available
$55-65k
3 days a week in office
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- Willingness to work in our NYC (midtown) office 3 days every week
- 1-2 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent
- Experience with the test-learn-measure approach
- Ability to analyze results and situations, get to solutions and make recommendations quickly
- Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair
- Bachelor's degree or equivalent experience preferred
- An understanding of subscription/membership models, with experience in direct marketing preferred
- Experience taking responsibility for initiatives and exhibiting a positive ‘can do’ attitude at all times
- Ability to embrace and drive change in a high pace environment
- Excellent written and verbal communication, along with strong interpersonal skills
- A keen customer-facing demeanor
What the job involves
- The Dow Jones events marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers
- We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community
- The Marketing Associate, Live Journalism Events will join the marketing team that delivers world-class events and membership propositions at Dow Jones and The Wall Street Journal
- In this Associate position, you will play a pivotal role in supporting the team by generating awareness, interest, and demand for event leads and ticket sales, contributing to the future new business growth of the group
- You will report to the Senior Marketing Manager, Live Journalism Events and work in our midtown Manhattan office 3 days each week
- As a Marketing Associate, Live Journalism Events, you will be a key marketing partner, providing support across the following duties:
- Executing a multi-channel campaign plan to drive event leads and event ticket sales, including: email, digital media, social, print media, direct mail, partnerships etc.
- Working closely with the audience team on data briefs to fuel your marketing campaigns
- Working with the product and brand marketing teams on the hand-off of creative assets and working closely with our internal design team to continue to innovate/evolve based on response
- Taking ownership of making updates to the various marketing websites, ensuring that all marketing websites are up to date with key proposition and event details
- Identifying and working with key marketing partners, including industry associations, membership organizations, media organizations, etc
- Providing on-site support at key events
- Handling purchase orders, invoices and cost management administration in relation to marketing campaigns
- Developing and maintaining clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics:
- Share top line numbers weekly with the management team
- Measure and manage campaign costs, efficiencies and drive ROI
- Analyze and identify actions to drive improved performance
- Produce monthly reports, with optimization and recommendations, for the management team
- Produce post-event reporting
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 20 weeks of parental leave
- 4 weeks of paid caregiver leave
- Up to 4 weeks of remote work per year
- 1 paid volunteer day annually
- $700 caregiver reimbursement
- Headspace emotional wellness membership
- ClassPass fitness and wellness membership
- Financial rewards for well-being activities
Company HQ
Theater District, New York, NY
Leadership
Almar Latour
(CEO)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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