Lifecycle Marketing Manager, Persona
$100-150k
+ Offers Equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$100-150k
+ Offers Equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- 3+ years in email marketing or lifecycle marketing within B2B enterprise SaaS
- Experimental and growth mindset. You look at data and find opportunities for improvements, and that excites you
- A can-do attitude. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback
- Experience with business automation systems — proficiency in marketing automation systems (Marketo, Iterable, Hubspot) and experience with CRMs like Salesforce (including comfort in creating and editing reports) are required
- Detail oriented. You know that every component of a campaign has a job and a downstream impact, so no detail is missed
- Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution)
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
- Strong analytical background and thrives in making data-driven decisions
- Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
- Nice to have: Copywriting skills, knowledge of HTML/CSS
What the job involves
- As Persona continues to scale our go-to-market efforts, we’re looking for a Lifecycle Marketing Manager to join our team. This role is a critical part of our growth engine and offers the opportunity to lead full-funnel lifecycle programs — from strategy to execution
- You’ll be empowered to craft and launch campaign strategies that span from awareness to conversion and retention. In close partnership with Product Marketing, Demand Generation, Sales, RevOps, and Content, you’ll create high-impact, personalized campaigns that educate, engage, and activate prospects and customers
- This is a high-ownership role suited for a strategic thinker and tactical executor — someone who’s excited about building and optimizing cross-channel lifecycle experiences
- Own the end-to-end strategy, development, and execution of full-funnel lifecycle campaigns across the buyer and customer journey for certain solutions and buyer personas
- Collaborate with product marketing, content, design, and demand gen to launch targeted nurture programs and optimize cross-channel messaging
- Partner with sales and revenue teams to build lifecycle programs that support sales-assisted motion, lead conversion, and account engagement
- Map the buyer journey to identify drop-offs, gaps, and opportunities — and implement A/B testing and iteration to improve performance
- Monitor and analyze campaign performance to generate actionable insights and continually optimize marketing effectiveness
- Provide guidance and campaign support to cross-functional teams, ensuring on-brand, error-free, and impactful execution
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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