Senior Performance Marketing Manager, Front

• 5-7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in SaaS
• Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other key ad platforms
• Strong track record of optimizing multi-channel campaigns to hit pipeline, ROI, and CAC targets
• Analytical mindset with experience in A/B testing, attribution modeling, funnel analysis, and conversion tracking
• Familiar with Marketing Automation and Attribution tools (i.e. Hubspot/Marketo, Salesforce, Bizible, HockeyStack)
• Eye for design and creative—able to collaborate on and assess ad creative and copy that converts
• Highly collaborative with excellent communication and project management skills
• A growth mindset—you’re constantly looking to test, learn, and iterate

Desirable

• As the Senior Performance Marketing Manager, you’ll lead paid media efforts across a diverse range of platforms—including paid search (SEM), paid social (LinkedIn, Meta), programmatic display, YouTube, Reddit, Quora and other emerging channels. You’ll own the strategy, execution, testing and optimization, with a clear focus on driving pipeline and measurable ROI
• Own end-to-end paid acquisition strategy and execution—from planning and budgeting to launch and reporting
• Manage and scale campaigns across paid search (Google, Bing), paid social (LinkedIn, Meta), programmatic display, video (YouTube, CTV), Reddit, Quora, and more
• Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics
• Partner with Growth Marketing, Product Marketing, Content, Brand Creative, and Web to develop compelling campaigns tailored to personas and funnel stages
• Design and run A/B and multivariate tests to optimize ad creative, landing pages, targeting, and bidding strategies
• Analyze performance across all channels to identify trends, gaps, and opportunities—reporting insights to stakeholders
• Drive spend efficiency and maximize ROI while meeting pipeline and CAC targets
• Explore and validate new paid channels, campaign types, and technologies to unlock additional growth levers
• Manage relationships with external agencies and vendors to ensure alignment, quality, and results