Integrated Marketing Manager, UTA
UTA Creators
$90-100k
Talent & entertainment agency
Job no longer available
Talent & entertainment agency
1001+ employees
Job no longer available
$90-100k
1001+ employees
Company mission
To shape talent, build careers, and tell stories.
Role
Who you are
- 3+ years of branded content and/or influencer marketing strategy experience
- Familiarity with digital content creators and their respective social platforms
- Experience in or knowledge about gaming/esports is a plus
- Successful track record of creating best in class marketing campaigns against diverse audience segments
- Capable of clearly defining strategy for content marketing campaigns in writing and visually via PowerPoint and Media Plan formats
- Strong written and verbal communication skills
- Attention to detail and comfort working on large project-based teams
- Ability to ideate creative strategies and leverage campaign/industry insights to inform proposals that will drive key, measurable results
- An understanding of and passion for the major cultural opportunity that exists within the evolving digital creator space and an unquenchable desire to learn and grow with a team
What the job involves
- UTA seeks an experienced Integrated Marketing Manager who is proactive, strategic, thoughtful, and passionate about finding creative solutions for brand clients
- You will be a key member of the new group launched in 2023 - UTA Roll Call - managing the development of scaled branded content partnership strategies for brands across the digital landscape
- Lead the pre-sales ideation process in response to RFPs for assigned accounts, communicating the Roll Call product offering effectively to potential brand partners
- Develop high quality marketing materials including proposal decks, media plans, one-sheets, and case studies in collaboration with Roll Call team stakeholders
- Ideate detailed campaign strategy in alignment with brand briefs and objectives through clear rationale, talent recommendations, creative thought starters, and media planning
- Join partner calls and meetings to help pitch and explore partnership opportunities with key accounts
- Support the Sales and wider Integrated Marketing team in creating go-to-market materials detailing the Roll Call offering, leveraging insights from Roll Call campaigns as well as market research
- Monitor relevant industry trends and developments to ensure client and sales teams are supported with up-to-date information throughout the partnership process
- Partner with cross functional UTA teams, like UTA IQ, to leverage proprietary industry research to plan full funnel marketing campaigns
- Aid in the development of proactive solutions for prospective brand clients as needed in partnership with the Sales and Account Management teams
- Maintain visibility throughout the post-sale cycle to understand evolving market needs, best practices, and challenges facing the operation to best optimize proposal strategy
- Support the Sales and Account Management teams during the final campaign reporting stage to develop strategic insights, recommendations, and post-campaign analysis
- Maintain knowledge of Social, Video, and Streaming platform tech offerings/capabilities and understand how to effectively utilize these tools for brand partners
Our take
Founded in 1991, UTA represents some of the world’s most acclaimed and recognised figures - from actors and athletes to writers and digital influencers. These include Lizzo, The Coen Brothers, Bad Bunny and Timothee Chalamet.
The entertainment landscape is in a permanent state of flux, but the boom of digital and social media has brought rise to new kinds of talent. To remain on the cultural pulse, UTA has expanded its business into gaming, digital media and influencers, as younger consumers spend more time playing games or watching social content over traditional media.
With the acquisitions of Fletcher & Company and Curtis Brown, UTA took on the estates of esteemed literary figures like John le Carré and Ian Fleming. This reflects a larger competition between agencies to acquire intellectual property to develop into content. In doing so, UTA hopes to find competitive edge over other dominant agencies, WME and CAA.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Beverly Hills, CA
Leadership
Jeremy Zimmer
(Co-Founder & CEO)Has served as CEO for UTA since 1991.
Jim Berkus
(Co-Founder & Chair)Served as a partner at Leading Artists Agency, which merged with Bauer-Benedek Agency to form UTA.
Peter Benedek
(Co-Founder & Owner)Also served as a partner at Bauer-Benedek Agency.
Salary benchmarks
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