Product and Partner Marketing Lead, Parafin
$190-205k
+ Equity Grant
More information about location
3-5 days a week in office
Embedded financial services for SMBs
Open for applications
Embedded financial services for SMBs
101-200 employees
Open for applications
$190-205k
+ Equity Grant
More information about location
3-5 days a week in office
101-200 employees
Company mission
To democratise access to growth capital.
Role
Who you are
- 8+ years of experience in product marketing, partner marketing, or a related role, with demonstrated ownership of complex, partner-driven go-to-market motions
- This is a senior individual contributor role, requiring strong strategic judgment, cross-functional influence, and hands-on execution
- Proven ability to launch products or features with external platforms, including crafting positioning and building go-to-market assets
- Strong communicator who can translate insights, influence decisions, and align cross-functional teams across Account Management, Product, Design, and partner organizations
- Comfort working with funnel and campaign performance data to identify opportunities, diagnose issues, and optimize marketing outcomes
- Demonstrated success driving adoption or revenue growth in a B2B2C or partner-driven environment
- Ability to operate both strategically and tactically, moving between high-level planning and hands-on execution in a fast-paced environment
Desirable
- Experience in partner marketing within tech or fintech, especially in B2B2C or embedded product environments
- Strong analytical depth, with the ability to interpret campaign performance, experiment results, and partner funnels beyond surface-level metrics
- A track record of building scalable go-to-market playbooks or frameworks for partner-facing teams
- Experience running co-marketing initiatives, lifecycle programs, and/or field marketing efforts as part of a broader go-to-market mix
What the job involves
- We are looking for a Product and Partner Marketing Lead to accelerate adoption of Parafin’s embedded financing products across our partner ecosystem
- You will be responsible for launching new partners and features, driving greater adoption of our products, and ensuring Parafin is prominently and effectively represented within partner experiences
- You will operate at the intersection of product marketing, partner marketing, and growth to influence how partners position, promote, and scale Parafin offerings
- This is a high-impact role reporting to the Head of Marketing and working cross-functionally with Account Management, Product, Design, and our partners’ teams
- Lead partner go-to-market strategy: Launch new partners and features, including development of positioning, messaging, toolkits, and partner-ready materials that accelerate launch and ensure a consistent narrative
- Drive adoption and grow partner programs: Increase offer view rates and originations by analyzing funnel performance, identifying opportunities, and improving partner surfaces like landing pages, dashboards, and marketing pages. Influence partners to implement the data and tracking needed for growth
- Build scalable partner enablement frameworks: Create playbooks, templates, and other assets that streamline onboarding and help partners consistently promote financing products. Develop systems that support faster, more predictable scaling
- Identify and test new growth levers: Run experiments to uncover new ways to drive originations and expand Parafin’s ownership of partner-driven marketing
- Evaluate performance, surface insights, and translate learnings into repeatable strategies and programs
Our take
Parafin is a fintech platform helping SMBs access growth capital. It targets platforms where SMBs sell and transact and offers an embedded finance solution with which these platforms can offer loans ranging from $500 to $10M. Parafin provides the capital for these loans and assumes the risk, allowing platforms to offer competitively attractive incentives to help them draw in a larger proportion of the growing SMB market.
Parafin’s focus on SMB growth funding is canny. Most worldwide businesses fall into the SMB category, but funding access for these businesses shrunk dramatically post-pandemic when traditional banks became more conservative with their loan approvals. This exacerbates SMB cash-flow issues, which reportedly already account for more than four in five SMB failures.
This means Parafin is helping platforms fill a growing and crucial market niche. With leadership from former Robinhood employees, confident funding from major players including the founders of Robinhood, DoorDash, and Plaid, and partnerships with Amazon, Parafin looks poised to net a substantial and lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2024
$100m
LATE VC
Aug 2022
$60m
SERIES B
Total funding: $190m
Company benefits
- Health, dental, & vision
- 401k plan
- Parental leave
- Unlimited PTO
- Commuter benefits
- Free in-office lunches
- Mental health & well-being
- Special recognition
Company HQ
SoMa, San Francisco, CA
Leadership
Sahill Poddar
(Co-Founder & CEO)Completed a PhD in Particle Physics at CERN, before working as a Data Scientist with LiquidM and Facebook, then finally heading up Machine Learning Engineering at Robinhood.
Ralph Furmaniak
(Co-Founder)Completed a PhD in Analytic Number Theory at Stanford, before working as a Robinhood Data Scientist, and then as Chief Scientist at Numerai.
Vineet Goel
(Co-Founder & CPO)Worked as a Carnegie Mellon Teaching Assistant, before moving into a Software Engineer role at Quantifind, and then heading up Risk and Fraud Engineering at Robinhood.
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