Senior Product Marketing Manager, GovWell
$140-170k
OTE
+ Equity and bonus
3+ days a week in office
Modern software for local government
Be an early applicant
Modern software for local government
21-100 employees
Be an early applicant
$140-170k
OTE
+ Equity and bonus
3+ days a week in office
21-100 employees
Company mission
To build modern software products to help government serve communities better.
Role
Who you are
- 2+ years in product marketing or a related role in B2B SaaS, with experience in positioning, messaging, or go-to-market execution
- Strong storyteller and writer who can translate technical products into clear, compelling narratives for non-technical buyers
- Customer-obsessed and data-driven, using research, win/loss insights, and market context to inform decisions
- Highly collaborative and comfortable partnering with Product, Engineering, Sales, and Marketing to connect what gets built to how it is sold
- Systems-oriented and execution-focused, able to build repeatable processes and bring structure to ambiguous environments
- Thinks in terms of pipeline impact and deal influence and familiar with modern GTM tooling
- Strong alignment with our Core Values
What the job involves
- GovWell is hiring a Product Marketing Manager to own how we position, message, and bring our products to market
- As we scale our engineering and product teams, this role ensures that everything we build is paired with a clear, compelling story that drives pipeline, adoption, and customer engagement
- You’ll sit at the intersection of Product, Engineering, and Marketing, partnering closely with product managers, engineers, and the Head of Marketing to translate what’s being built into positioning, messaging, and go-to-market strategies that resonate with our audience
- You’ll be involved both upfront in shaping how we think about new products and post-launch in driving adoption through coordinated launches, customer communications, and sales enablement
- This role offers a high degree of ownership over the product marketing function, with the opportunity to build the systems, messaging, and playbooks that scale how GovWell goes to market
- Own product positioning and messaging across GovWell’s product suite, developing clear value propositions and messaging frameworks that cascade into all marketing collateral in partnership with Brand and the broader marketing team
- Partner with Product and Engineering to launch new products and features, building repeatable go-to-market plans including messaging, launch tiering, channel coordination, and customer communications
- Own sales enablement by creating and maintaining battle cards, competitive one-pagers, decks, and other materials that help Sales and Business Development teams win deals
- Lead customer and competitive research, including win/loss analysis and ongoing market intelligence, and feed insights back into positioning, messaging, and product strategy
- Partner with Marketing to drive product-led content, including use cases, customer stories, and thought leadership that reinforce our positioning and support pipeline generation
Our take
Govwell creates software for planning and zoning within local governments, simplifying processes and modernising citizen services. With the intention of improving transparency, it is helping all sizes of government serve its communities better.
What stands out about GovWell’s workflow and automation technology is the fact that its platform is customisable. Government sectors, councils and organisations operate their tech in varying ways, and so GovWell serves these varying needs by allowing flexibility of use within its platform. This is facilitated by no-code tools to improve adaptability.
Ultimately, the platform helps local governments complete tasks in a fraction of the time. It’s a breath of fresh air in the sector, which isn’t known for its innovations, and GovWell has been smart to target this niche. It has seen good funding to support team expansion, enhanced product development and accelerated growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2024
$4.5m
SEED
Apr 2023
$1m
SEED
Total funding: $5.5m
Company benefits
- Equity ownership
- Medical, dental, and vision insurance, with up to 100% of premiums covered for you and your partner
- 401(k) savings plan
- Unlimited time off
- Hybrid work environment
- A fully stocked kitchen, and drinks on hand
- Team events and gatherings sponsored by us
Company HQ
Rose Hill, New York, NY
Leadership
Ben Cohen
(CTO & Co-founder)Previously Founder of Cohen Realty & Construction. Was also a Software Engineer at UiPath, Amazon and Uber.
Troy LeCaire
(CEO & Co-founder)Previously Chief of Staff for the CEO of RippleMatch. Was a Campaign Intern for Senator Russ Feingold, Legislative Intern for Senator Tammy Baldwin and Legal Intern at Froelich Law Offices.
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