Senior Product Manager, Instacart

• 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems
• 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving)
• Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers
• Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria
• Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks
• Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security
• Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree
• Based in Canada with work authorization; ability to collaborate with teams across North American time zones

Desirable

• Instacart’s Advertiser Experience team is building the next generation of Carrot Ads—our retail media platform that helps retailers and brands reach customers at scale
• We’re hiring a Senior Product Manager in Canada (Toronto preferred) to serve as the first technical PM focused on Carrot Ads partner integrations
• In this role, you’ll define how external partners onboard, integrate, and launch on our platform so we can scale growth across the retail media ecosystem
• You’ll collaborate closely with engineering, design, data science, retailer partnerships, sales, and our enterprise technology partners to ship high-impact platform capabilities
• You’ll translate complex requirements into simple, reliable workflows and tools, unlocking a seamless experience for retailers, brands, and technology partners
• Your work will directly accelerate partner onboarding, improve advertiser outcomes, and help grow Carrot Ads into a leading retail media solution
• Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably
• Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans
• Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes
• Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction
• Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance
• Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements
• Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners
• Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment