Program Manager, Twitch
Ad Operations, Contract
$40 - $60 per hour
Gaming-focused livestream platform
Job no longer available
Gaming-focused livestream platform
1001+ employees
Job no longer available
$40 - $60 per hour
1001+ employees
Company mission
To empower live communities on the internet.
Role
Who you are
- 5+ years of program management experience
- A proactive orientation and attention to detail
- Enthusiasm for process improvement and cross-functional communications
Desirable
- Experience with ad operations
- Experience with influencer marketing
What the job involves
- As a Program Manager of Ad Operations (Contract), you will be a critical member of the Creator Sponsorships team
- Creator Sponsorships is a new investment space for Twitch with a goal of helping streamers earn more money from their brand partnerships
- As we are testing and scaling up new products, you will own end-to-end execution for influencer campaigns
- This is a highly cross-functional role with an opportunity to influence product development in a high-growth space
- You will be embedded in the Product team and a central contributor to the overall pipeline growth for new products
- Own end-to-end campaign execution for Creator Sponsorships
- Create workback schedules for campaigns
- Coordinate across Customer Success, Influencer Relations, Product Marketing, Product Management and Engineering
- Ensure appropriate quality checkpoints are in place and followed
- Identify opportunities for process improvements and potential product investment opportunities
- Gather voice of customer and deliver product insights
Our take
Twitch is the world's leading video platform for gamers, allowing users to livestream gaming sessions and curate a dedicated community for their content. By dedicating the platform to gaming alone, it has amassed a loyal following of fans, and been able to launch its Partner Program where streamers can monetize their livestreams, incorporate corporate partnerships, and even attend TwitchCon, a convention where dedicated gamers can socialize.
Twitch's acquisition by Amazon in 2014 saw its viewers double in a year, bringing the platform to a wider audience. However, with YouTube streaming popularity on the rise, it has big competition to contend with, as some popular streamers prefer going live on the video giant. Interestingly, a recent move by the platform was to enable its partner streamers to make live content on other platforms - previously inhibited by its exclusivity clause - which may combat the possibility of losing streamers permanently to YouTube.
In 2022, Twitch had to contend with backlash for its proposal to cut creator income by reducing their cut of subscription earnings. However, with the plan only affecting a minute number of creators, the controversy appears to have died down. Needless to say, Twitch is for now entirely comfortable in the market - with possible plans to extend past gaming bringing the chance to generate more popularity yet.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2013
$20m
SERIES C
Sep 2012
$15m
SERIES B
Total funding: $43.2m
Company HQ
Belden Place, San Francisco, CA
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