CRM Executive, Treatwell
2+ days a week in office (Fulwood Place, London)
Salon management software
Job no longer available
Salon management software
501-1000 employees
Job no longer available
2+ days a week in office (Fulwood Place, London)
501-1000 employees
Company mission
Transforming the way the hair and beauty community and their clients connect.
Role
Who you are
- The ideal person will have 1-2 years of experience in CRM, with a solid understanding of customer engagement strategies and communication tactics
- Experience using Braze or other ESP’s such as CustomerIO, Active Campaign are a bonus
- Proven experience in a CRM role, with a passion for the beauty industry (at least 1 year) with a focus on campaign management and customer communications
- Strong knowledge of CRM platforms and digital marketing tools such as Braze, CustomerIO, or similar platforms
- End-to-end campaign management, from planning and segmentation to content creation, deployment, and analysis
- Can navigate HTML/CSS edits (you will not be required to code from scratch, just tweak/add coding elements if needed)
- Excellent analytical skills and the ability to interpret customer data and draw actionable insights
- Strong communication skills and the ability to work well within a team and with international teams
- Proven cross-team collaboration, including but not limited to Marketing, Product, and Customer Support, to ensure alignment of CRM initiatives with overall business goals and strategies; and the ability to work independently
- Proven track record of managing multiple projects and deadlines in a fast-paced environment
- Have a creative mindset and a sound understanding of what makes a strong email
- NOTE: This is a Hybrid role, with the expectation to work from our London office at least 2 times per week (Office location: Treatwell, Fairfax House, Fulwood Place, London, UK)
What the job involves
- As a CRM Executive at Treatwell you will help build, execute and report on CRM campaigns and automations across our B2C and B2B functions, to ensure all communications are sent to the right people, at the right time, via their preferred channel
- Utilising CRM platforms and customers data, you will craft and execute communications across multiple channels, including email, push notifications, in-app, SMS, and more
- Working closely with internal teams to align on campaign activity sending to our B2C or B2B audiences
- Writing briefs to bring campaign concepts to life
- Setting up and deploying campaigns within our ESPs, including campaign segmentation
- Monitoring and analysing campaign performance metrics, providing insights and recommendations for continuous improvement
- Supporting overall CRM strategy
Salary benchmarks
Our take
Treatwell are looking to do for beauty what Deliveroo has done for takeaways. Instead of booking salon treatments over the phone, they want you to book online. They also want to be the only place you need to go to book beauty treatments.
Treatwell currently works with over 40,000 salons, so has already achieved significant scale and is looking to grow this further.
Hair and beauty services across Europe is a ~£90 Billion market, but it's really fragmented, with all the chains together making up less than 3% of the market. There's a big opportunity for a company to be the go-to place to book treatments across all these small companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2015
$75m
SERIES E
May 2015
$46m
SERIES D
Total funding: $156.3m
Company benefits
- We want you to enjoy our platform just as much as our partners and customers! Time for a haircut? 💇🏼♂️ Fancy a bouncy blow dry? 👩🏽 In need of a fresh manicure? 💅🏽. You'll get a monthly £/€40 Treatwell voucher to use however you choose
- 28 days of paid holiday (plus bank holidays) to enjoy ☀️ 😎
- 10 overseas working days from any of our Treatwell countries 🌴
- Mental health support through our partnership with Plumm 🧘♀️
- Our Tech department have a fully remote working option 💻
- Tell us who you know. We'll compensate you for any successful referrals 💶
- Growth funds for you to develop and grow with your team 📈
- We have a host of tasty treats stocked in the kitchen 🍎 🍪
- Benefits platform offering childcare vouchers, cycle to work scheme, high street discounts and other perks 🚲
- An enhanced pension scheme ✅
Company HQ
Holborn, London, UK
Leadership
Tobias Hinteregger
(CEO)Share this job