Senior Campaign Manager, UpGuard

• Campaign Expertise: 5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
• Project Leadership: Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
• Analytical Rigor: A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
• Project Management Tech Familiarity: Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
• Stakeholder Management: Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
• Demand Focus: Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Desirable

• The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video
• UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface
• Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand
• This Campaign Manager role is the operational engine for a dedicated, cross-functional product stream
• You are responsible for transforming high-level product strategy and messaging into measurable marketing performance
• Working at the nexus of your core stream team (PMM, Content, Creative, Web Design), you will own the execution calendar, budget, and success metrics for all demand generation activities related to your specific product area
• You are the critical link responsible for integrating the work of the core stream with the specialized expertise available in our Shared Services (e.g., Paid Search, Email, Analytics) to drive high-quality pipeline and deliver a strong return on investment (ROI)
• Campaign Strategy & Ownership: Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
• Project Management & Coordination: Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
• Shared Service Integration: Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
• Budget Management: Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
• Performance Tracking & Reporting: Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
• Optimization: Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
• Sales Alignment: Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns