Social Media Manager, Pacaso
Contract
$30- $40 Hourly rate
Technology-enabled real estate marketplace
Be an early applicant
Technology-enabled real estate marketplace
101-200 employees
Be an early applicant
$30- $40 Hourly rate
101-200 employees
Company mission
To empower people to own a share of a second home, from 1/8 to 1/2, and experience true real estate ownership.
Role
Who you are
- The ideal candidate is a strategic storyteller and skilled creator who thrives at the intersection of brand and performance
- 5+ years of professional experience managing brand social media accounts, ideally in real estate, travel, or luxury lifestyle categories
- Expert-level understanding of Meta, X, LinkedIn, and TikTok with proven results driving engagement and follower growth
- Strong video editing skills, comfortable producing and optimizing short-form content for social platforms
- Creative, resourceful, and nimble — able to ideate, shoot, edit, and post independently when needed
- Design and edit branded social graphics using Canva, ensuring all visuals adhere to Pacaso’s aesthetic and style guidelines
- Skilled in analytics and social performance tools (e.g., Meta Business Suite, Sprout, Later, or similar)
- Excellent writing and storytelling skills, with a sharp eye for brand tone, pacing, and community resonance
- Highly organized with the ability to manage multiple projects and deadlines simultaneously
- Passionate about luxury brands, travel, and home design — with an instinct for what resonates in the social space
What the job involves
- We’re looking for a Social Media Manager (Contractor) to help shape and amplify Pacaso’s brand voice across multiple social platforms
- This person will lead day-to-day content strategy, creation, publishing, and community engagement on Meta (Instagram + Facebook), X (Twitter), TikTok and LinkedIn — ensuring our brand remains best-in-class in the luxury real estate and lifestyle space
- You’ll collaborate closely with the marketing team, creative partners, and leadership to craft scroll-stopping content that drives engagement, elevates perception, and brings the Pacaso experience to life through compelling video, imagery, and copy
- Own Pacaso’s social media execution and contribute to strategy across Meta (Instagram + Facebook), X, LinkedIn, and TikTok
- Plan, create, and publish daily content that aligns with Pacaso’s brand voice and visual identity
- Concept, produce, and edit short-form video content (Reels, Stories, TikToks) in partnership with the creative team; manage light video editing and post-production
- Manage the social content calendar, ensuring an always-on presence that reflects brand priorities, seasonal campaigns, and key moments
- Design and edit branded social graphics using Canva, ensuring all visuals adhere to Pacaso’s style guidelines
- Monitor and engage with Pacaso’s social communities — responding to comments, DMs, and conversations in an authentic, brand-aligned way
- Analyze performance data to optimize content strategy, identify trends, and surface insights that inform future creative and campaign development
- Collaborate cross-functionally with PR, creative, paid media, and partnerships to amplify launches, media coverage, and influencer content
- Maintain social media best practices and evolve Pacaso’s presence in line with emerging platform features and trends
- Contract position with flexible hours with an estimated 20-30 hours a week; remote-friendly within the U.S
- Opportunities for project extensions and ongoing collaboration with Pacaso’s brand and creative teams
Our take
Second home ownership has traditionally been a privilege of the wealthy, due to the costs involved in purchasing and maintaining an additional property. However, the vast majority of the 100M second homes worldwide sit empty 10 to 11 months a year.
Seizing this opportunity, Pacaso seeks to give more people a chance at second home ownership with a unique co-ownership model, which allows individuals to purchase fractions of a property, benefit from it as guests and rent it out to generate additional income.
The business has grown exponentially since its founding in October 2020. According to Crunchbase, it's achieved Unicorn status faster than any other company. In its first six months of operation, Pacaso received more than 60,000 requests and assisted 100 purchases. This impressive trajectory not only highlights its strong market demand but also positions the company for a successful journey ahead.
Steph
Company Specialist at Welcome to the Jungle
Insights
-37% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2025
$72.5m
LATE VC
Jul 2025
$35m
LATE VC
Total funding: $324.5m
Company benefits
- Health, vision and dental coverage
- 401k
- Incentive stock options
- Home office reimbursement
- Monthly cell phone reimbursement
- Maternity/paternity leave
Company HQ
SoMa, San Francisco, CA
Leadership
Austin Allison
(Co-Founder & CEO)Having studied Law at the University of Cincinnati, Austin worked as a Real Estate Manager for over 9 years before founding dotloop in 20019 and Zillow Group in 2015. They combined their entrepreneurial and real estate experience to co-found Pacaso in 2020.
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