Creative Director, Amazon
Prime Video EU Creative
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
1001+ employees
Company mission
Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Role
Who you are
- The ideal candidate is a highly-collaborative creative leader with a good understanding of brand and entertainment marketing, strategic and creative at equal measure
- You should possess strong writing and design sensibilities, and experience with both AV/film and digital media. A passion for pushing creative boundaries while delivering on business objectives in a fast-paced and data-driven environment is essential
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
Desirable
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
What the job involves
- Prime Video is seeking a Creative Director to lead the development of 360° marketing campaigns for our streaming service across Europe, based in the UK
- As the Creative Director, you will oversee the creation and implementation of marketing assets including Key Arts, Trailers, Social Content and 360 Activations. Your work will span various channels and platforms including TV, Radio, OOH, digital, social, on-platform and events
- In this role, you will collaborate with a high number of senior stakeholders from Project Management, Strategy, Media, PR, Production to Operation teams to shape multi-market campaign strategies and translate them into compelling creative assets that drive viewership and customer engagement
- Additionally, you will work with Amazon-MGM Studio to deliver best-in-class marketing content that resonates with diverse European audiences
- The Senior Creative Director will report to the Executive Creative Director Director EU and Director Of Marketing EU
- An experienced Creative Director to lead the development of 360° marketing campaigns for our streaming service across the European Union, based in the UK
- As the Creative Director, you will oversee the creation and implementation of marketing assets including Key Arts, Trailers, Social Content and 360 Activations
- Your work will span various channels and platforms including TV, Radio, OOH, digital, social, on-platform and events
- In this role, you will collaborate with many stakeholders from Project Management, Strategy, Media, PR, Production to Operation teams to inform campaign strategies and translate them into compelling creative assets that drive viewership and customer engagement
- Additionally, you will work with Amazon-Mgm Studio to deliver best-in-class marketing content that resonates with diverse European audiences
- The Senior Creative Director will report to the Executive Creative Director Director EU
- Develop comprehensive creative briefs that align with audience insights, campaign objectives, providing clear direction, inspiration and big idea starters
- Present creative briefs and creative ideas to leadership and partner teams, ensuring alignment before execution begins
- Lead the development of marketing campaigns across all relevant channels and platforms, ensuring high-quality creative output
- Manage relationships with external creative agencies, overseeing briefings, tissue sessions, reviews and presenting decks to internal and external teams
- Collaborate with internal creative teams
- Act as a hands-on maker capable of wearing multiple hats when necessary to support copywriting, design, video editing, directing, post-production and more
- Track and analyse the performance of creative assets, leveraging learnings to inform best practices on future campaigns
- Insist on the highest creative standards across all deliverables
Salary benchmarks
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
- Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
- Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
- Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
- Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
- Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
- Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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