SMS Marketing Strategist, Yotpo
$100-125k
+Equity in options & variable compensation component
3 days a week in office
eCommerce marketing platform
Job no longer available
eCommerce marketing platform
501-1000 employees
Job no longer available
$100-125k
+Equity in options & variable compensation component
3 days a week in office
501-1000 employees
Company mission
Yotpo's mission is to provide brands with everything they need to create winning customer experiences, from discovery to purchase.
Role
Who you are
- We are seeking a dynamic and versatile client-facing SMS marketing strategist to join our team!
- Highly Adaptable: You possess the ability to adjust to various circumstances while maintaining authenticity. Your adaptability allows you to effectively engage with stakeholders at various levels both internally and externally
- Emotional Intelligence: High emotional intelligence is crucial for this role. You can read the room, understand unspoken dynamics, and operate with agility
- Commercial Acumen: Your commercially-minded approach enables you to understand clients’ broader business objectives and align our platform solutions to drive success
- Solutions Oriented: You’re two steps ahead. Your knack for connecting the dots allows you to present our customers with relevant and innovative solutions
- Active Listener: You are someone who listens with intent, absorbs information, and responds thoughtfully. Your charismatic and engaging demeanor allows you to build rapport easily and maintain strong relationships with clients and colleagues
- Organization and Time Management: You consistently demonstrate exceptional organization and time management skills to meet deadlines and deliver results
- If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you
What the job involves
- In this role, you’ll be instrumental in fostering strong client relationships, understanding their needs, and ensuring their success with Yotpo SMS. Your ability to navigate various organizational levels, coupled with your commercial acumen and strategic mindset, will be instrumental in driving customer growth and satisfaction
- Showcase your deep understanding of retail, ecommerce, the Shopify ecosystem, and D2C while consulting with marketing and operational leaders to help them optimize for retention and LTV
- Serve as a trusted advisor to clients, leveraging your e-commerce expertise to consult on their business challenges and objectives
- Understand customer pain points and position thoughtful and tailored solutions that lead to meaningful value realization and expansion opportunities
- Build deep trust and demonstrate the continuous value of our solutions by successfully renewing and expanding the customers within your book of business
- Conduct regular business reviews and workshops that will empower clients to maximize the full potential of our platform
- Build and nurture strong relationships with key stakeholders including decision-makers / executive buyers
- Collaborate closely with internal teams, including sales, product, and marketing to inform product development and strategic decisions
- Quarterback internal initiatives that directly impact the success of our business and our business partners
- Demonstrate your knowledge and expertise within different e-commerce verticals and tailor your approach based on the unique challenges and opportunities within each vertical
- Be a force in the ecosystem as a highly visible Yotpo ambassador, partnering not only with clients, but agencies, technology partners, and leading ecommerce platforms
Our take
The retail sector is continuing its decisive pivot towards eCommerce, creating a vast and growing market for innovative eCommerce tools and software. Yotpo is a SaaS-based eCommerce marketing startup offering integrated data-driven loyalty, SMS marketing, and review solutions, amongst others, on a single platform.
The company has already secured strategic partnerships with major eCommerce platforms including Shopify, Salesforce, and Adobe. In a sector where the breadth of reach is key, it is wise to deepen existing partnerships and continue with new acquisitions - both of which appear to have remained a priority for Yotpo alongside the launch of its eCommerce Retention Marketing Platform in 2023.
Its focus on a single platform and integrated experience is likely to be a success, as the spate of new eCommerce tools is creating a real need for streamlined and optimised management as the sector develops. If Yotpo can become the one-stop shop of choice for vendors of all sizes, it stands to capitalise well on the growing eCommerce sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Sep 2021
$30m
LATE VC
Mar 2021
$230m
SERIES F
Total funding: $452.1m
Company benefits
- Private healthcare, dental and optical included
- Pension contribution
- Voluntary death in service policy
- Cycle to work scheme
- Generous PTO, volunteer days, holidays and flex days
- Individualized career development, rewards and recognition
- Wellness and philanthropic programming and events
- Hybrid work model
Company HQ
Hudson Square, New York, NY
Leadership
Tomer Tagrin
(Co-Founder & CEO)Served for 2 years in the Israeli Defense Force, then founded Ikick and worked as a Chip Design Developer for Intel. Started working as a Contributor for The Next Web in 2010, and co-founded Yotpo in November 2010.
Omri Cohen
(Co-Founder & COO)Served in the Israel Defence Forces for 2 years and then went on to become a student at the ASIC Team at Essence Security. Left after 1 year to co-found Yotpo.
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