Senior Growth Marketing Manager, Zola
$125-145k
Online wedding registry, planner & retailer
Be an early applicant
Online wedding registry, planner & retailer
201-500 employees
Be an early applicant
$125-145k
201-500 employees
Company mission
To make engaged couples happy.
Role
Who you are
- 6-8 years of experience in growth marketing, ideally with deep experience in paid social
- An analytical leader who maintains an intense attention to detail and is always looking for the broader business impact in the data
- A structured critical thinker with the ability to prioritize and make trade-offs to ensure execution on priority business goals
- An excellent communicator who can translate complex analysis into clear, compelling narratives for stakeholders and executives
- Autonomous & solution-oriented, with a proven ability to thrive in ambiguity and create processes that move the needle
- A collaborative team player who embodies Zola’s culture, fostering a high performance environment through solution driven problem solving
What the job involves
- We’re looking for an experienced, all-star growth marketer to join Zola’s Growth Marketing team
- Growth Marketing is a core driver of Zola’s success, focused on acquiring new couples and accelerating signups across a diverse set of channels
- This team fuels the top of the funnel — bringing the right couples into the Zola ecosystem at scale and setting the foundation for their entire planning journey
- The ideal candidate is a seasoned growth leader who brings deep channel expertise, sharp analytical instincts, and strong business judgment
- As a Senior Manager, you’ll own and evolve our upper-funnel strategy, ensuring our investments drive meaningful, measurable growth and are tightly aligned with Zola’s broader business objectives
- Develop the overall channel strategy for paid social and upper-funnel acquisition (including but not limited to Meta, TikTok, Pinterest, Audio, Streaming, OOH), ensuring the plan is clearly aligned with and supported by the overall marketing strategy
- Translate specific business strategies into a channel-level marketing plan that prioritizes high-value activities
- Direct external agencies and partners in the launching of campaigns, ensuring they have the inputs (creative, copy, editorial mix) needed to execute Zola-specific strategies
- Own the creative briefing process, delivering strong, objective briefs based on a deep understanding of the channel, customer mindset, and historical performance
- Drive channel-level experimentation roadmaps by developing robust testing frameworks, identifying high-impact variables (creative, audience, landing page), and overseeing the end-to-end execution of channel tests
- Own the end-to-end testing analysis, ensuring that every experiment is grounded in a rigorous hypothesis and results in a clear, data-backed "so-what" for the business
- Synthesize complex test results into actionable insights and communicate to the broader team, applying specific learnings from key campaigns to broader marketing approaches
- Foster a culture of continuous improvement, always pushing to test new approaches that deepen our understanding of the customer and the business
- Ensure Zola’s upper funnel channels remain at the forefront of broader trends, channel changes and shifts in customer behavior
- Represent Zola in managing relationships with key strategic partners and channel platforms, leading negotiations and serving as a key point of escalation
Our take
Zola is one of the most well-known and popular online wedding registries. It makes it easier for couples to build a gift registry by partnering with hundreds of brands, while also offering a range of other wedding related services such as guest list and invite planning, wedding website creation, and even wedding dress sales.
Since launching in 2013, the company has become one of the biggest disruptors in the growing wedding registry niche, just ahead of the likes of Honeyfund and Crate & Barrel. With the US wedding industry worth roughly $70.3B, there’s plenty of profit to be made in this space, despite competition from giants like Amazon and Target.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2018
$100m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $169.3m
Company HQ
World Trade Center, New York, NY
Leadership
Shan-Lyn Ma
(Co-Founder & CEO)Former Senior Product Marketing Manager at Yahoo, and Chief Product Officer at ecommerce jewelry company Chloe + Isabel. Before co-founding Zola, founded and was General Manager of artisanal food marketplace Gilt Taste.
Nobu Nakaguchi
(Co-Founder & Chief Design Officer)Before co-founding Zola, worked for Gilt Groupe in a number of senior roles including Product Management and User Experience. Founded and was Design Director at nn27, a digital product design consultancy.
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