Paid Search Executive, Brompton

Salary not provided

Google AdWords

Search Ads 360

Mid and Senior level

London

Office located in Greenford, London

Folding bike manufacturer

Open for applications

Folding bike manufacturer

501-1000 employees

B2CRetailManufacturingMobilityFitness

Open for applications

Salary not provided

Google AdWords

Search Ads 360

Mid and Senior level

London

Office located in Greenford, London

501-1000 employees

B2CRetailManufacturingMobilityFitness

Company mission

To change the way people live and move in cities.

Job

Company

Role

Who you are

Hands-on experience managing campaigns in Google Ads and Search Ads 360
Experience with YouTube, Discovery, Smart Shopping, and Performance Max (PMAX) campaigns is a strong plus
Demonstrated ability to build, launch, and optimise search campaigns with a focus on measurable outcomes
Solid understanding of audience targeting, both in-platform and via first-party data
Strong analytical mindset, with the ability to translate data into strategic actions
A self-starter with a commercial mindset and a proactive approach to problem-solving
Familiarity with tools such as Motion, Squared.IO, Google Tag Manager, and Google Merchant Center is advantageous

What the job involves

Reports to: Global Search Marketing Manager
We’re looking for a results-driven and analytical Paid Search Executive to join our Digital Marketing team during an exciting period of transformation and growth
Reporting to the Global Search Marketing Manager, you’ll play a vital role in the day-to-day management and optimisation of our paid search campaigns, our largest and fastest-growing channel
Following a recent move to bring all paid media activity in-house, we’ve already seen exceptional performance gains and are now focused on scaling further
This is an opportunity to make a meaningful impact in a high-growth environment, working on global campaigns across the US, APAC, UK, and EU
You’ll support the end-to-end execution of Paid Search and YouTube campaigns, working closely with the Paid Social, ECOM and wider marketing teams
With a strong eye for numbers and strategic thinking, you’ll interpret campaign data into actionable insights to drive performance, efficiency, and growth of our DTC proposition
This is more than just a role, it’s a chance to contribute to global product launches, test cutting-edge marketing strategies, and be part of a fast-paced, entrepreneurial culture where your ideas and execution will shape the brand’s digital future
Execute and optimise paid search campaigns using tools such as Google Ads, Search Ads 360, and Squared.IO to deliver on budget and KPI targets
Conduct daily performance checks and routine maintenance to ensure campaigns run efficiently and effectively
Develop compelling, brand-aligned ad copy in line with our evolving brand platform – Life Unfolded
Collaborate with the Paid Social team to support full-funnel, cross-platform strategies and asset sharing
Work alongside our Data Analyst to identify performance trends and growth opportunities through data analysis and insight generation
Contribute to the testing and development roadmap by trialling new strategies and initiatives across multiple markets
Support strategic planning and innovation efforts aimed at improving account performance and scalability
Perform regular campaign audits, A/B testing, and ad experiments to drive continual improvement
Assist with the optimisation and maintenance of Google Merchant Center stores and test feed-based strategies
Collaborate with the CRM team to refine and test audience targeting approaches to enhance efficiency and effectiveness
Maintain a proactive, insight-driven approach to ad copy and landing page testing with the goal of increasing conversion rates
Utilise tools such as Squared.IO to optimise our accounts through strategic changes and optimisations and using a new platform, Motion, to review YouTube creative performance and report on outcomes

Salary benchmarks

Our take

The Brompton bike was conceived as a product to help improve city living. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. It has established itself as the ideal choice for all those who are living or interacting with cities.

Brompton offer a test ride service that allows customer to trial use of the bicycle before purchase. By allowing hire costs to be redeemed against the cost of the bicycle, this provides an attractive option for customers who may be unsure about the price point or the bike's functionality.

Brompton has faced a steep profit decline of over 99% in 2024, largely due to post-pandemic market overstock and reduced sales. While the company has paused a headquarters move and cancelled dividends, it is focusing on recovery through commute-friendly models like the upcoming G-line. With strong prospects in biking-conscious cities, Brompton remains confident it can regain momentum as the market stabilises.