Senior Lifecycle Marketing Manager, Accolade
CA$120-125k
2-3 days a week in office
Healthcare solutions rooted in advocacy
Job no longer available
Healthcare solutions rooted in advocacy
1001+ employees
Job no longer available
CA$120-125k
2-3 days a week in office
1001+ employees
Company mission
To be the first place people go to find answers, take action, and get care in the moments that matter.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related discipline preferred but not required
- 7+ years of proven success managing Direct to Consumer (D2C) Lifecycle Marketing strategy and execution
- Demonstrated expertise leveraging email to bring in new customer engagement, improve customer retention, and upsell/cross-sell to expand revenue growth. Bonus points for experience in SMS and push notifications
- A passion for data. Hands-on experience with reporting, A/B testing, and forecasting results
- Proven experience creating data-driven strategies to increase performance. Experience with tools like Tableau or Looker and basic SQL knowledge a plus, but not required
- In-depth knowledge of marketing tools, platforms, and processes. Experience with an enterprise-grade marketing automation platform, such as Braze, Iterable, Klaviyo, or SFMC
- Experienced in HTML. Ability to optimize campaign processes to minimize errors, maximize efficiencies, and drive personalization at scale through automation
- Collaboration with Product stakeholders. Ability to influence Product roadmaps and create an integrated user experience across product and messaging channels
- A track record of effectively persuading key stakeholders. An empathetic, effective, creative problem solver capable of navigating a fast-paced, team-oriented environment
- Able to keep projects on track while adapting to priorities
- Exceptional project management and attention to detail. Excellent organizational skills. Persistent in problem-solving and able to guide a team to a high standard of excellence
What the job involves
- The Sr. Manager of Lifecycle Marketing will own the lifecycle marketing strategy and execution to drive member awareness and engagement with our services through email and mobile channels
- This role will report to the Head of Consumer Growth
- They will be focused on driving revenue growth through account activations, interactions with our services, and ongoing retention
- They will work closely with Creative, Data, Product, and Customer Success teams to maximize channel performance
- Own the strategy and execution of lifecycle campaigns focused on member engagement and retention for the virtual primary care platform spanning both D2C and Enterprise members. Channels include email, SMS, in-app notifications, push notifications, and content cards.
- Lead optimization of segmentation, personalization, innovative creative design, and campaign execution
- Work closely with the Creative & Design, Product, Engineering, and Clinical teams to drive strategic vision and growth plans
- Develop reporting on campaign effectiveness and performance to plan. Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our lifecycle programs
- Understand complexities and nuances of distinct business units’ services and audiences
- Optimize processes to maximize efficiency while maintaining advanced personalization and client satisfaction
Our take
Accessing healthcare can be a time-consuming and frustrating process. Telehealth company Accolade is here to combat this problem with a platform to access benefits, care, and trusted guidance in a seamless and speedy way.
The company, founded in 2020, is one of a number hoping to revolutionize the way healthcare is accessed. Its approach is to bring together everything patients need under one roof, making it more connected and hence easier to understand and act on.
Accolade has grown steadily over the years, acquiring fellow telemedicine solution PlushCare along the way. It was itself acquired by Transcarent in 2025, merging to form a combined entity that serves millions of members and hundreds of organizations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2020
$23m
SERIES B
Nov 2016
$8m
SERIES A
Total funding: $31m
Company HQ
Central Business District, Seattle, WA
Leadership
Glen Tullman
(CEO (Transcarent))CEO of the parent company of Accolade. Former CEO at Enterprise Systems, Allscripts and Livongo. Founded and was Managing Partner at 7wireVentures for 7 years.
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