Product Marketing Manager, Flock Safety
Hardware
$110-150k
+ Offers equity
Public safety operating system
Be an early applicant
Public safety operating system
501-1000 employees
Be an early applicant
$110-150k
+ Offers equity
501-1000 employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- Proven experience in product marketing for hardware or technology-based products
- Strong go-to-market experience, including developing and executing pricing, packaging, and demo strategies
- Ability to lead cross-functional teams and collaborate with Product, Sales, Marketing, and Engineering
- Exceptional communication skills to translate technical details into compelling value propositions
- Experience driving solutions-based, multi-product campaigns and aligning them with sales motions to grow pipeline
What the job involves
- We are hiring a Product Marketing Manager to lead go-to-market strategies for our expanding suite of hardware products, including video, audio detection, and LPR devices
- You will be responsible for driving adoption and growth by developing strategic pricing and packaging initiatives, launching demo plans for field teams, and serving as the hardware expert within the Product Marketing team
- This role will work closely with cross-functional teams across Product, Sales, Marketing, and Finance to ensure cohesive messaging and successful hardware campaigns
- Your ability to translate complex technical details into clear and compelling narratives will be critical in driving multi-product deals and hardware pipeline growth
- We are a results-oriented culture and believe job descriptions are a thing of the past
- We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Product Marketing Manager at Flock Safety
- The First 30 Days
- Complete an audit of all existing hardware documentation and assets
- Begin collaborating with cross-functional teams, including Product, Sales, Marketing, and Engineering, to align on hardware GTM strategies
- Work with the creative team to assess and update visual assets, including photography, b-roll, and technical drawings
- The First 60 Days
- Launch the hardware display and demo plan, ensuring all field teams are equipped with demo materials and properly trained
- Lead strategic pricing and packaging discussions in partnership with PMM vertical leads, Product, and Finance
- Finalize and consolidate all documentation related to hardware products
- 90 Days & Beyond
- Drive measurable pipeline growth by executing GTM initiatives, including multi-product pricing and packaging strategies
- Maintain an updated catalog of visual assets to support ongoing hardware marketing campaigns
- Serve as the hardware expert within the PMM team, leading GTM syncs and continuously optimizing strategies
Application process
- We want our interview process to be a true reflection of our culture: transparent and collaborative
- Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way
- Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are
- The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field
- The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values
- Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$150m
SERIES E
Jul 2021
$150m
SERIES D
Total funding: $382.7m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company values
- Embrace change to grow - The only “status quo” at Flock Safety are the outdated systems we plan to disrupt. Our employees know the importance of scaling a business that can continue to serve our growing number of customers and communities. We make a plan, but pivot for the greater good.
- Do the work - We value bias towards action and share a strong commitment to solving problems quickly. No task is beneath any of us, and we always go above and beyond to make communities safer.
- Optimism with a plan - Our teams and leaders set lofty goals, but not without thorough planning and sustained accountability. Here at Flock, you contribute to a positive and supportive workplace while benefiting from a high-performance culture.
- Protect the whole community - Our job at Flock is to positively impact all citizens of a community. Our technology impacts millions of lives of people we will never meet, and that is a serious responsibility.
Company HQ
Home Park, Atlanta, GA
Articles
Leadership
Garrett Langley
(CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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