Director of Brand and Communications, Demandbase
$166-220k
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$166-220k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- We are looking for a brand and communications leader with demonstrated experience building, optimizing, and scaling high performance brand marketing and strategic communication programs
- You are adept at conducting market research and collaborating directly with business unit leaders to define unique positioning for our service offerings to bring them to market
- 5-7+ years of experience in strategic B2B marketing in a brand- and communications-centric role - bonus points if you have experience with content marketing
- Proven track record of developing brand narratives and positioning and executing successful brand campaigns that drive awareness, engagement, and growth
- Demonstrated experience executing comprehensive communications strategy that is aligned with broader marketing and sales objectives
- Experience managing an agency, and overseeing all aspects of external communications including media relations, thought leadership, public relations, and executive visibility
- Media relations experience with a network on press and influencers
- Experience leading collaboration with leadership to build specific go-to-market positioning
- Exceptional communication and storytelling skills, including strong writing abilities and a deep understanding of visual narrative
- Experience building brand architectures, positioning, and messaging frameworks
- Strong understanding of digital marketing channels, including social media, content marketing, SEO, and paid media
- Analytical mindset with the ability to leverage data and insights to make informed decisions
- Creative thinking and comfort working in a fast-paced, dynamic environment
What the job involves
- Your new team is responsible for all things brand, communications, content, and creative, powering the Demandbase brand experience and driving inbound, engagement, and pipeline by consistently producing high quality, value-based creative content
- The team also serves as an in-house agency that collaborates, creates, and delivers compelling campaigns, programs, and customer experiences
- This role will lead brand building, public relations, executive communications and thought leadership
- As a strategic leader and key member of the marketing team, you will drive our differentiated story in the market, value proposition, and messaging, ensuring it resonates with target audiences and aligns with business objectives
- Developing powerful brand narratives and refining the Demandbase brand strategy, including value proposition, positioning, and messaging, to differentiate the brand in a competitive market
- You’ll combine that work with creative thinking and strategy to bring Demandbase to life through integrated brand campaigns that stand out from the competition, supercharge brand awareness, elevate our brand share of voice (SOV), and solidify our reputation as a market leader
- Creating and executing high-impact, multi-channel brand awareness campaigns that increase visibility and drive growth in brand share of voice (SOV) across key markets
- Defining our public relations and communications strategy and managing our agency partner relationship to drive paid, earned, shared, and owned results
- Working directly with business unit leaders to build unique narratives and incorporate new offerings and trends into brand positioning and campaigns, including go-to-market and sales materials
- Collaborating with creative, content, digital, and executive teams to produce engaging brand assets that combine best-in-class written and visual storytelling, including digital content, thought leadership, videos, and social media
- Leveraging data and market research to understand audience behavior, trends, and competitive positioning to inform and continue to evolve our brand strategy and service offerings
- Overseeing brand consistency across all touchpoints, ensuring that all internal and external communications align with the brand guidelines and strategy
- Establishing and tracking OKRs and KPIs for brand and comms performance, analyzing results, and adjusting strategies to achieve brand goals
- Identifying and managing strategic partnerships, sponsorships, and collaborations to amplify the Demandbase brand
- Conducting ongoing brand health surveys and activating results through reputation management strategies
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company values
- We win together - At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times
- We make our customers successful - We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success
- We are real - We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions
- We do what we say we will do - What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them
- We innovate with intention - Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Salary benchmarks
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Diversity, Equity & Inclusion at Demandbase
- Our employee resource groups (ERGs) provide spaces for community and connection, real talk, and education. With the support of Demandbase leadership, ERGs amplify the voices of members throughout our company and help us navigate the road to becoming a diverse, equitable, and inclusive culture. Groups include Black Impact Group, Hispanic/Latinx Group, Women’s Group, Neurodiversity Group & LGBTQ+ Group.
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