Senior Associate of Paid Search, Snap Inc.
SMC
$118-176k
+ RSUs
4+ days a week in office
Social media & camera company
Job no longer available
Social media & camera company
1001+ employees
Job no longer available
$118-176k
+ RSUs
4+ days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- The ideal candidate is a data-driven marketer with direct experience in running global campaigns and tracking to business goals, including monthly active users/advertisers and ROAS, in a B2B environment
- Strong understanding of SEM principles, techniques, and best practices, as well as digital marketing KPIs
- Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Ability to adapt to changing priorities and comfort with ambiguity
- Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously
- Effective communication and collaboration skills, with the ability to work cross-functionally
- Creative thinking and problem-solving abilities to drive continuous improvement and innovation in SEM strategies and tactics
- Bachelor's degree or equivalent years of experience
- 5+ years of hands-on experience managing SEM campaigns, preferably at a tech company or digital agency
Desirable
- Proven track record of driving results and achieving performance goals through SEM initiatives
- Advanced understanding of Google Ads, Bing Ads, and other SEM platforms
- Strong analytical skills and comfort with Microsoft Excel
- Experience with conversion pixels, tag management tools, and server to server integrations
- Experience in B2B marketing
- Experience executing global SEM campaigns
- Familiarity with conversion tracking and tag management
- Familiarity with other paid media digital channels (e.g. video, display, social media, etc.)
- Passion for change, Snapchat, and creativity!
What the job involves
- We’re looking for a Senior Associate, Paid Search to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will lead the execution of SEM campaigns aimed at acquiring advertisers and driving revenue in priority SMC segments
- Lead the execution of Google Ads and Bing Ads SEM campaigns across key global markets
- Conduct keyword research and ad type, bidding, and ad copy optimizations to continuously improve CVR and CPA and maximize ROAS
- Execute A/B experiments to test landing pages, platform features, ad copy, etc., driving performance improvements
- Identify opportunities for market and platform expansion, and lead expansion efforts
- Partner with CRO, SEO, Content/Creative, and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectives
- Stay up-to-date on SEM industry trends, evolving AI landscape, technical updates, and best practices to drive innovation
- Manage quarterly and channel SEM budgets effectively and efficiently
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from MEta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025 the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic and macro-factors still pose headwinds, yet Snaps enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
Salary benchmarks
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