Chinese is the world’s second most spoken language, and increasingly vital for business and employment opportunities, so there’s been a significant uptick in efforts to get kids learning it. Mandarin language learning platform LingoAce is one of the many online tools helping learners aged 3 - 15 get there.
It’s a tough language to acquire, but LingoAce have built out a multi-channel platform that combines immersive live teaching with trackable, structured lesson plans. This developed offering puts it ahead of key competitors like Duolingo, and has seen the company profit substantially as more learners turned to digital education resources following the period of school closures.
LingoAce is playing it smart to leverage this success by expanding into other offerings, too. It’s springboarded from the rapidly-scaled Mandarin edtech offering to go after the lucrative English learning market too. Whilst LingoAce was the first brand to offer comprehensive, quality Mandarin instruction, this new foray puts it in more competitive territory - but now LingoAce has the funding and reputational heft to make a strong pass at it.
Steph
Company Specialist at Welcome to the Jungle
