Senior SEO & AI Growth Manager, Fireblocks
$103-135k
Helping financial institutions securely transfer digital assets
Job no longer available
Helping financial institutions securely transfer digital assets
501-1000 employees
Job no longer available
$103-135k
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- Strategic growth partner: Works across product marketing, content, demand gen, and UX to align SEO with business outcomes
- Customer-obsessed: Uses Jobs to Be Done, personas, and behavioral data to map search intent to lifecycle needs
- AI-savvy: Optimizes not just for SERPs, but for AI-powered discovery (SGE, voice, chatbots, semantic search)
- Content-informed: Collaborates on or leads content strategy, ensuring discoverability and conversion
- Performance-focused: Tied to metrics like pipeline generation, CAC, LTV, and SQLs — not just traffic
- 5+ years of experience in SEO, with a strong track record of driving B2B SaaS growth through organic channels
- Expertise in Customer-Led SEO and leveraging the Jobs-to-be-Done framework & proven ability to build SEO strategies from the ground up based on real customer insight and behavioral data
- Deep knowledge and curiosity around AI’s evolving role in search and discoverability
- Strong foundation in technical SEO, with working knowledge of modern web platforms (WordPress preferred), HTML/CSS/JS, and Core Web Vitals
- Experience with SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and analytics platforms such as GA4, HubSpot, Looker, or similar
- Experience managing internal and cross-functional teams and/or external contractors, writers, or vendors
- Sharp analytical skills with a passion for testing, learning, and iterating based on performance data
- Excellent communication, collaboration, and project management skills — you know how to get things done cross-functionally
What the job involves
- Fireblocks is looking for a data-driven, hands on, buyer’s journey and AI-savvy Senior SEO & AI Growth Manager to lead the next evolution of our organic growth engine
- This is a mission-critical role for an experienced SaaS SEO professional who understands that discoverability today means meeting customers where they are — through search, AI-powered experiences, and intent-driven content
- You’ll own and operationalize our organic growth strategy — grounded in customer insights, Jobs to Be Done (JTBD) framework, and lifecycle-centric content — to drive high-value demand
- You’ll also lead the charge in leveraging AI as a discovery surface, helping Fireblocks adapt and thrive in an SEO landscape increasingly shaped by AI-driven interfaces, search generative experiences (SGE), and intelligent content delivery
- Own the end-to-end SEO strategy, aligning with demand generation, content, and product marketing to drive qualified discoverability, ultimately leading to new business acquisition
- Develop SEO strategies targeting high-value personas across the funnel
- Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments
- Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation
- Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume, and aligns with evolving AI search behaviors
- Optimize and structure our site architecture, landing pages, and content to improve SERP visibility, SGE inclusion, and conversion outcomes
- Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts
- Own and evolve our programmatic SEO initiatives to scale discoverability across customer segments and markets
- Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot — and rethink SEO KPIs as AI-driven interfaces (e.g. , SGE, ChatGPT, Perplexity) increasingly shift discovery away from vendor websites and toward in-tool answers
- Champion the use of AI tools and platforms (e.g. , language model optimization/LMO, generative search, semantic search models, AI-driven content research) to stay ahead of shifting discovery patterns
- Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates
- Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes, not just traffic and rankings
- Stay current on industry trends — including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO
Our take
The derivatives market has always been attractive for larger investors, but one of the biggest hurdles they needed to overcome has to do with capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
By trying to make digital asset trading more secure, Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Cryptocurrencies are known for being notoriously unstable in their value but when traded properly, can be hugely profitable. Fireblocks believes that their cybersecurity services will make the industry seem safer and thereby make it more attractive to new participants.
In fact, Fireblocks are already on to something here. Now that cybersecurity standards have been boosted, a whole new crop of institutional entities has already set up shop in the crypto world. The more that follow suit, the more stable the market becomes - and the more potential clients Fireblocks can access. If Fireblocks can make digital assets both accessible and secure for mainstream traders, as they are doing through partnerships with the likes of CoinTrade, they have a huge potential market waiting to be tapped into.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Work from home opportunities
- The opportunity to learn from and collaborate with leading industry professionals on cutting-edge financial and security technology in a fast-paced, creative environment
- Ability to have a direct impact on an exciting product and the user experience
- Competitive salary, benefits, and equity
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(VP R&D)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CTO)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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