Senior Product Marketing Manager, DISCO

• We are looking for an experienced legaltech product marketer or former attorney to help drive the go-to-market strategy for our products
• 3+ years of experience in the legal industry OR 8+ years of experience in product marketing, with a focus on legal technology
• Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable go-to-market plans
• Excellent communication and leadership skills, with the ability to influence and collaborate with cross-functional teams
• At DISCO, we believe AI is a core enabler of how work gets done. All employees are expected to proactively adopt and responsibly use AI tools to drive efficiency, improve outcomes, and continuously evolve how they operate in their role

Desirable

• Product marketing weaves together storytelling, strategy, public speaking, and analytical thinking — making it a great career for attorneys looking to make a switch
• You'd be joining a department with many former attorneys who love their jobs
• Product Messaging and Positioning: Develop and refine clear and impactful messaging and positioning that resonates with target audiences and effectively communicates the value of our products
• Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market plans for new product launches and feature updates, ensuring alignment with product management, sales, and marketing teams
• Marketing Campaigns: Oversee the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement across various channels
• Sales Enablement: Collaborate with the sales team to create sales collateral and training materials so they can effectively sell our products
• Market Analysis and Customer Insights: Conduct market research, competitive analysis, and customer research to identify market trends, customer needs, and opportunities for product differentiation