Account Based Marketing Manager, Zyte
Data scraping platform
Job no longer available
Data scraping platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To give organizations faster, easier access to accurate web data that drives better business decisions.
Role
Who you are
- This role requires a strategic thinker and a proven track record of implementing successful account-based marketing (ABM) programs
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience (5+ years) in B2B SaaS marketing with a focus on account-based marketing
- Strong understanding of the SaaS industry, buyer's journey, and key personas
- Experience with marketing automation tools, CRM systems, and analytics platforms
- Exceptional communication and interpersonal skills
What the job involves
- As an Account-Based Marketing (ABM) Manager at Zyte you will be responsible for developing and executing strategic marketing initiatives focused on a targeted set of outbound accounts
- This role involves collaborating with cross-functional teams to create personalized marketing campaigns that drive engagement to deliver meetings for our AE teams
- The ABM Manager should have a deep understanding of the target market, and customer personas, and be adept at leveraging various marketing and BDR channels to deliver a cohesive and impactful message to engage cold prospects
- Develop and implement comprehensive ABM strategies aligned with overall business goals and revenue targets
- Work closely with sales and marketing teams to identify target accounts and define key personas within those accounts
- Conduct thorough research and analysis to understand the needs, challenges, and behaviors of target accounts
- Use buying signals to segment accounts and prioritise outreach efforts
- Segment target accounts based on relevant criteria to tailor marketing efforts effectively
- Create and execute personalized marketing campaigns for target accounts, utilizing various channels such as email, phone calls, social media, content marketing, and events
- Write and manage outreach campaigns for BDRs to secure meetings for AE teams
- Collaborate with content creators, designers, and other stakeholders to develop customized content that resonates with the target audience
- Work closely with sales teams to align on target account list and outreach efforts with the sales cycle and support lead generation and conversion goals
- Collaborate with product marketing to ensure marketing materials align with product features and benefits
- Monitor and analyze the performance of ABM campaigns using relevant metrics and KPIs
- Report weekly on ABM funnel performance
- Iterate outreach efforts based on performance data and market feedback to optimize campaign effectiveness
- Utilize marketing automation, Intent platforms, CRM, and other tools to streamline ABM processes and track key metrics. Experience with 6sense is a bonus
- Stay abreast of industry trends and emerging technologies to enhance ABM capabilities
Salary benchmarks
Our take
Data is an invaluable resource for businesses, giving them the information they need to produce actionable insights that will improve various aspects of their operations. However, the necessary process of data scraping can be complicated to set up and depends on high-spec infrastructure and proxies, ultimately making data less accessible and more resource-intensive.
Zyte, formerly ScrapingHub, provides a data scraping platform for businesses, offering users data extraction services for any project size, whilst also automatically handling infrastructure and proxies. The platform's services are priced differently depending on the complexity of data types, helping to provide a fairer pricing system that smaller businesses can afford.
While data scraping services are nothing new, Zyte has recognised that existing solutions generally still require manual proxy configuration, which stunts data scraping workflows. Through its automated proxy system and “pay for what you use” approach to data complexity, the company shows great promise to disrupt the data scraping market with its uniquely accessible and easy-to-use platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexibility - As a remote company we understand and encourage flexibility
- PTO - Take your time, relax, enjoy recharge. It's important
- Wellness - Talk to the experts, we value mental health, take advantage of our great programs
- L&D - Learn, develop, grow. We are here to support you and your career
- Hangouts and events - We are all remote, but we can still hang out. Participate in great remote events, talks and activities
- Family Friendly - Every family is different. We accept them all. From dogs on calls to maternity leave, we've got it all covered
Company HQ
Carrigrohane, Ireland
Leadership
Shane Evans
(Co-Founder & CEO)Experience as Head of Engineering and Senior Development for lastminute.com from 1999 to 2004. Head of Development for mydeco from 2007 to 2010.
Pablo Hoffman
(Co-Founder & Director)Experience as Systems Administrator, Software Engineer and CIO for Ikatu from 2000 to 2007. Director and Co-founder of Insophia from 2007 to 2012.
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