Growth Marketing Manager, Splitgate
$60-160k
Video game developer
Open for applications
Video game developer
101-200 employees
Open for applications
$60-160k
101-200 employees
Company mission
To create a new generation world where developers can have fun while creating games and users can get amazing experiences while playing games.
Role
Who you are
- Minimum of 5+ years of growth marketing experience at a video game publisher, ad agency, or major sell-side advertising publisher
- Recent, hands-on experience with Google, Meta, and/or TikTok biddable ad buying interfaces
- A passion for gaming, both as a marketer and a player
- Strong skillsets in data analysis and real-time optimization
- Copywriting proficiency (for ad descriptions, calls to action, etc.)
- Comfort working in a fast-paced, cross-functional organization with fully remote teams across time zones
Desirable
- Experience with PC/console game growth marketing (i.e., Steam, PlayStation, Xbox) and attribution technology (e.g., Gamesight)
- Experience executing paid campaigns in ex-US markets, including familiarity with content localization processes and an understanding of basic market-specific cultural preferences across geographies like Germany, Japan, and Brazil
- Familiarity with Splitgate or other PC/console shooters (Halo, Fortnite, Apex, etc.)
What the job involves
- We are looking for an experienced growth marketing manager to plan and execute our paid marketing campaigns for the upcoming free-to-play first person shooter Splitgate 2
- Partnering with senior marketing and company leadership to develop high-level media planning allocations in a comprehensive user acquisition (UA) strategy
- Planning, launching, and optimizing paid marketing campaigns to drive awareness, installs, and reengagement
- Leveraging our CRM database and customer segmentation tooling to retain and retarget our player base through customized campaigns once Splitgate 2 is launched
- Monitoring and analyzing our key performance metrics for campaigns on a daily basis to optimize the efficiency and efficacy of our advertising spend
- Identifying ad creative needs (videos, static image assets, cutbacks, versions) and partnering with internal creative teams to source them in a timely manner, including a forward-looking calendar of anticipated creative assets
- Maintaining relationships with advertising publishers on the sell side to ensure we have the best features, audience insights, and commercial benefits to help Splitgate 2 grow
- Partnering with a media agency / external consultants on oversight of some portion of our overall paid media budget that you may not manage yourself
- Adhering to a monthly ad budget and adopting goals for user acquisition (volume of installs), reengagement (volume of returning players attributable to advertising), and efficiency (competitive costs per install and costs per action)
Our take
1047 Games is an independent game developer and the creator of Splitgate. The team initially developed the game as a side project but due to its quick rise in popularity, they turned their focus entirely on Splitgate.
A free-to-play first-person shooter, Splitgate launched to players' screens in July of 2021 and within the first few weeks of its release, surpassed 10M downloads. The game has attracted a large player base and is a popular choice on Twitch, with many streamers playing and promoting the game to their audiences. Due to the success of the game, 1047 has secured partnerships with various eSport organizations with the game being featured in many eSport tournaments and events.
Development on the game has begun to slow down, but the developers have announced they are now turning their focus to a new game that will be set in the Splitgate universe. While there is little information on what this new game will involve, 1047 is in a strong position to continue to grow and make a name for itself in the gaming industry due to the success Splitgate has demonstrated.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2021
$100m
EARLY VC
May 2021
$6.5m
SEED
Total funding: $110m
Company HQ
Zephyr Cove, NV
Leadership
Ian Proulx
(CEO)Graduated from Stanford University with a Master's Degree in Computer Science. Also previously worked as a Video Game Tester for VGMarket.
Nicholas Bagamian
(CTO)Experienced Software Engineer having previously worked as an Intern at TrueCar and Taser.
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