Senior Director of Creative Studio, GoFundMe
$183.5-250k
Plus bonus and equity
Social fundraising platform
Job no longer available
Social fundraising platform
501-1000 employees
Job no longer available
$183.5-250k
Plus bonus and equity
501-1000 employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- You should be an operator at heart, who can create systems of collaboration and production that are focused on business outcomes and bringing more help to more people
- The candidate must have experience in B2B and B2C marketing and ideally in nonprofit, individual or corporate giving or financial services spaces though this is not required
- You must have shepherded creative work for a Fortune 500 company - and ideally have experience with both in house creative teams and agency teams
- You must have experience partnering with media and channel leads, as well as a track record of positive collaboration with marketing and strategy leads
- Proven experience (15+ years) in a senior creative & operations role with a strong track record of leading successful brand storytelling and creative communications for campaigns, always on and moment-based marketing
- Experience leading brand storytelling across a family of brands and a master brand, with a deep understanding of brand architecture and positioning strategies
- Proficiency in advertising, social media, and press and communications, with a demonstrated ability to develop integrated campaigns that drive engagement and action
- Content creation with ability to pull macro ideas threaded through micro execution across B2B and B2C channels
- Strong leadership and team management skills (10+ years), with the ability to inspire creativity and foster a collaborative work environment
- KPI & results-driven practitioner that understands where marketing activities drive business, keen eye toward measurement and attribution, efficacy of campaign investments
- Impeccably organized with the ability to rigorously prioritize numerous opportunities and stakeholders across the Global Go To Market Team, Classy Marketing team and broader org
- Versed in latest technologies, platform, media, backend, measurement and analytics tools and innovative ways to experiment and grow
- Track record of business impact and operational excellence, must be someone who has high quality standards and can train and build a team to execute at that level
What the job involves
- The GoFundMe & Classy Marketing teams are searching for our first Marketing & Creative Studio (Senior) Director
- You will lead our efforts in crafting compelling narratives and driving creative excellence across our family of brands and master brand
- You will work closely with cross-functional teams, including paid/owned channels, social media, press and communications, to ensure our messaging resonates with our diverse audience of donors, organizers, nonprofits and beneficiaries
- Additionally, you will be responsible for creating impactful sales and event materials that support our event and in-person activations
- You will be responsible for building and operating a team that can answer everything from big brand moments to transactional messaging and event branding
- Key role in Marketing Leadership team alongside Product & Integrated Marketing, Demand Gen (B2B), Channel & Performance and Digital Strategy leads along with Events & Comms stakeholders
- Manage a growing team of designers, brand creatives, production, program managers to maximize multiple touchpoints for key audiences interacting with GoFundMe and Classy both on and off-platform
- Partner with leads on driving high-visibility product launches to demonstrate innovation and ultimately drive new revenue by adding value to the target audience’s experience
- Develop content and programs with the broader Marketing, Comms and International teams that educate and nurture our organizers and donors to use GoFundMe in new and distinct ways
- Workload includes 40% individual contributor work to idea generation, writing copy or handling design; and 60% reviewing creative and advising teams, guiding production, collaborating with MLT and other leads to define strategic and creative messaging
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising through the medium of the online.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception.
This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world. Notably, it stands amongst the likes of Airbnb, Facebook, and Netflix in being backed by tech investors TCV.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
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