Senior Analyst, Expedia Group
Performance Marketing
$115.5-132k
OTE
$82.5-115.5k
BASE
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$115.5-132k
OTE
$82.5-115.5k
BASE
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Bachelor's degree in a related field with strong analytical focus, or equivalent related professional experience
- Experience in a data-driven commercial environment
- 3+ years’ experience in online marketing. Prior CPC campaign management preferred (Metasearch, SEM)
- Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
- Proficient in MS Excel; basic to intermediate SQL skills required; knowledge of Python or other data processing scripts preferred
- Experience with Tableau or other data visualization software preferred
- Exceptional attention to detail in executing complex and time-sensitive projects
- Strong communication skills, able to develop productive relationships with peers, partners, and stakeholders
- Knowledge, passion and/or experience of travel industry is a plus!
- Highly collaborative individual
- A bias towards action: You like to get things done, and you can analyze information, provide clarity back to the business and take ownership of outcomes
What the job involves
- We are looking for a motivated Senior Analyst, Performance Marketing with phenomenal attention to details to join our global Meta Campaign Management team!
- You’ll be at the forefront of data analysis, handling data to advise business decisions to support the Multiple Line of Business (MLoB) Metasearch team while building stronger partnerships with key Metasearch partners
- Understand the complexities of partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance
- Ensure continual optimization of the campaigns, growing bookings at a set return on investment
- Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results
- Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help troubleshoot day-to-day issues
- Ensure campaigns are performing as expected, functioning properly and are being tracked by internal and external systems
- Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
- Establish positive relationships with both internal and external partners
- Proactively share industry news, test results, comparative, and competitive reviews, as well as staying on top of the evolving travel industry
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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