Product Marketing Manager, Innovid
$85-115k
+ Bonus
End-to-end TV and video advertising solutions
Open for applications
End-to-end TV and video advertising solutions
501-1000 employees
Open for applications
$85-115k
+ Bonus
501-1000 employees
Company mission
To effortlessly engage audiences with scaled ad serving, data-driven personalization, and converged TV measurement across linear, CTV and digital.
Role
Who you are
- The ideal candidate loves working with product and sales teams alike, is deeply organized, has an eye for the details, and has an aptitude for product positioning and value messaging
- 4+ years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, or sales/solutions engineering
- Empathy for both internal stakeholders and customers
- Bias for action with the ability to adapt and move quickly
- Excellent time management and project management skills
- Experience in designing your own slides, one-sheets, or presentations
- A deep understanding of ad tech, marketing tech, video management, media and/or TV
- A deep love for problem-solving & pattern recognition
- Must be a strong communicator, comfortable in front of large, senior groups, and a solid writer
What the job involves
- The Product Marketing Manager will report to the Director of Product Marketing to develop product marketing positioning and content that supports our ad management product line
- In this role, you’ll be responsible for driving product go-to-market launches and steering sales enablement efforts to ensure our internal commercial org has everything it needs to succeed
- You will collaborate closely with marketing peers, sales engineers, product teams, client services, and sales leadership to ensure that the messaging and materials you develop meet the company's needs and OKRs
- Execute product launches and create sales materials that support key objectives
- Craft product messaging to be best positioned for the successful engagement of target audiences
- Create marketing materials (i.e. - sales decks, one-sheeters, and case studies) that communicate product benefits and features
- Work with the broader marketing team to ensure product value props of new and enhanced solutions are appropriately conveyed across all marketing channels
- Execute independent research while working closely with internal stakeholders to develop and maintain buyer persona profiles and identify market fit
- Define and lead internal and external training exercises as new products and functionality dictate
- Field sales and client services questions and requests from our commercial organization, prioritizing as necessary
- Keep abreast of the industry and competitive landscapes and incorporate relevant information into sales and marketing positioning and materials as needed
Our take
In 2007, Innovid's founders Zvika, Tal, and Zack came together to make digital video do more. Digital was on the rise, and it was time for video to step up. Two years later, Innovid filed the first patent to insert interactive objects into video. Since then, it has evolved to run as an independent advertising and measurement platform for the world's largest brands.
Innovid runs data-driven creative delivered on all channels (from connected TVs and mobile devices to social channels like Facebook and YouTube), and 3rd party measurement through its media-agnostic platform. It also works with the industry to help advertisers scale how they create, deliver and measure ads across different platforms.
Innovid has struck up partnerships with great companies already, which is a good sign of its ability to win big contracts; it has worked with 1,000 of the world’s largest brands. It is also continually innovating; in 2022 it has launched a TV measurement platform, InnovidXP, for converged TVs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% female employees
-17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2019
$30m
LATE VC
Mar 2015
$10m
SERIES D
Total funding: $67.6m
Company benefits
- Our amazing benefits package includes medical, dental, FSA (dependent and medical), life insurance, short-term disability, 401(k) matching and generous paid time off
- We celebrate based on achievements, not on who worked the longest hours
- Our team members, all over the world, come together to give back to their local and global communities by volunteering, doing marathons, fundraising, and donations
Company values
- Innovid's Social Responsibility - Delivering long-term sustainable value to all of our stakeholders
- Climate and Sustainability - Consciously reducing our impact on the environment and taking actions to protect our planet
- People, Culture and Equity - Actively implementing policies and creating a culture to support positive social impacts both within the company and beyond
- Business Ethics and Governance - Consistently supporting strong corporate governance as a core principle in all aspects of the business
Company HQ
Union Square, New York, NY
Articles
Leadership
Zvika Netter
(CEO)Serial entrepreneur. Founded BeSure (shopping product in Israel), NTR Visual Technologies (front-end software for financial institutions) and Garagegeek (not-for-profit focused on collaboration spaces)
People progressing
Joined as an Account Manager. Promoted six times in eight years to Vice President of Compliance & Certifications.
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