Director of Content, Uplevel
$165-200k
OTE
+ Bonus & Equity
Engineer productivity platform
Job no longer available
Engineer productivity platform
21-100 employees
Job no longer available
$165-200k
OTE
+ Bonus & Equity
21-100 employees
Company mission
To empower engineers to do their best work.
Role
Who you are
- You are a master at storytelling structures, content mediums, and styles and are a pro at maximizing and repurposing editorial, interactive, and visual content to deliver engaging stories which are a value add for your audience
- Our ideal candidate is both a creative, strategic thinker and operationally skilled, with a track record of creating and executing on content strategy
- This position is a senior level, individual contributor role for the time being, for someone who is very familiar and comfortable with the unique requirements to successfully engage a technical audience
- Have 5+ years of content marketing experience, in particular experience with both leading and individually executing strategy and content creation for a B2B company with a development or engineering audience such as devops, dev tools, or similar
- Have 8+ years of experience in Marketing
- Have a track record of running a technical blog (ideation, content improvements, SEO)
- Have a track record of delivering on organic growth goals
- Enjoy working cross-functionally across a company to take a vision from strategy to execution
- Have a start-up mentality of getting things done, then iterating
- Have experience with audience development and subscription strategies
- Are skilled at short-term and long-form content creation and real-time (live) content creation and distribution tactics
- Have exceptional copywriting skills
- Experience working at a startup
- Preferred: College degree in Creative Writing, Journalism, or related communications field, or equivalent experience
- We are fully remote and distributed across the US, so you should be comfortable working in a remote environment, using video calls and asynchronous written communication
What the job involves
- You will have the authority and support to set and drive the direction of projects, be encouraged to deliver incremental value rather than getting it perfect at the start, and use data to define and solve problems
- The Director of Content is a key leader at Uplevel, driving brand awareness and organic growth through epic storytelling, thought leadership and content creation that educates and inspires engineering leaders
- As the Director of Content, you will play a pivotal role in shaping our content strategy and driving its execution via the creation of high-quality, engaging, and informative content targeted at engineering leaders
- Research and identify industry trends, market insights, and competitor analysis to inform content strategy
- Collaborate with internal and external subject matter experts to gather insights and develop thought leadership content that positions the company as an industry leader
- Define and execute on our content strategy to cover all aspects of the customer journey from awareness to post-purchase, initially leaning heavily into awareness
- Create an effective content framework with multi-pronged approach and own the editorial calendar
- Craft compelling narratives via various mediums, such as articles, webinars, videos, etc
- Monitor content performance and leverage analytics tools to track key metrics, optimize content, and identify opportunities for improvement
- Be a content creator: whether bringing a creative podcast idea or webinar series to life, you’re comfortable with creating videos, clips, writing blogs, and strategically repurposing content across various mediums to drive brand awareness and technical audience engagement
Our take
Amid clusters of tech layoffs and a growing, increasingly remote engineering workforce, one company seeks to help tens of thousands of software development teams work smarter, not harder by gathering metadata based on Slack, Git, Jira and other apps — proxies for how many projects an engineer is working on and for how long they’re doing so.
The crucial rule of engineering productivity for Uplevel is that more hours does not mean more output. This has resulted in a unique product that combines operational metrics with people health considerations, optimising for deep work among its clients’ engineers.
The team has refined the product into a platform well-loved by engineers. Even a former customer has been hired as the CTO. Now capital is being deployed for growth with hiring focused on go-to-market teams, including customer success, sales and marketing.
While Uplevel’s customer numbers and reviews are only positive, its growth has come during the so-called ‘Great Resignation’ where a shift in power to employees has seen soaring wages for engineers. The real test for the startup will be whether clients consider Uplevel’s productivity boosting service a must-have in less costly HR environments.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$20m
EARLY VC
Jan 2020
$7.5m
SEED
Total funding: $38.2m
Company benefits
- Industry-leading healthcare benefits
- Stipends for personal & professional growth
- Unlimited PTO and sick days
- 4-day work week
- Stipend to set up your home office
- 401k
- Weekly Zoom game lunch
- Monthly wellness stipend
Company HQ
Pike Pine Retail Core, Seattle, WA
Leadership
Dave Matthews
(Director of Product Management)Previously Senior Product Manager at Hulu. Before that, worked as a Director of Product at Vhoto. Previously co-founded two technology startups in Seattle.
Joe Levy
(CEO)Prior to Uplevel, they ran strategy for Zettics, a mobile analytics firm that was acquired by Ribbon in 2019. Also ran marketing at Qpass, a mobile payments firm that was acquired by Amdocs in 2006. Earlier in their career, worked product marketing and engineering jobs at Microsoft, Accenture, and Icarian which was acquired by Workstream in 2002. Joe has a BS in Civil Engineering from Washington University in St. Louis, and an MBA from the Kellogg School of Management at Northwestern.
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