Performance Marketing Manager, HomeToGo
SEM/SEA
2+ days a week in office
Online marketplace with the world’s largest selection of vacation rentals
Job no longer available
Online marketplace with the world’s largest selection of vacation rentals
201-500 employees
Job no longer available
2+ days a week in office
201-500 employees
Company mission
HomeToGo's mission is to make incredible homes easily accessible to everyone.
Role
Who you are
- Have at least 2 years operational experience in running Performance Marketing campaigns for SEM/SEA on Google and Bing
- Have native-level German language skills and are fluent in English. Any other language skills are a plus
- Have a strang data-informed approach and possess analytical skills with an ability to identify, develop and implement solutions that meet business needs and constantly improve your and our Performance Marketing team’s work efficiency
- Are a proactive, curious person with strong communication skills
- Have advanced Excel skills. Ideally already a good command of SQL to query our relational databases and to aggregate, slice and dice our data. Knowledge in QlikView, Python or R are a plus
What the job involves
- As a Performance Marketing Manager, you will play a key role in taking charge of the marketing management of multiple markets and brands in the HomeToGo group
- You will have full ownership, responsible for delivering efficient growth of our campaigns and identifying further opportunities to boost HomeToGo’s success
- This is an exciting opportunity to learn about Performance Marketing first hand and have a major impact for our SEM/SEA activities
- Shape the marketing strategy for a market and brand by leveraging tons of internal data and applying a broad set of analytical techniques and tools, e.g., SQL, Python, R, and Excel
- Build, maintain and advance campaigns while improving performance based on set ROI goals
- Get to know our company, our team and our product thoroughly
- Learn about the foundation and internal tools needed to shine and excel in your role
- Work closely with our Marketing Engineering team to co-define the evolution of our marketing platforms and tools
- Independently test and try out new initiatives to improve the performance of your brand and market
Our take
Travel accommodation trends have long since migrated away from hotels to vacation rentals, but renters will usually need to know exactly what they are looking for to find something of good value. Marketplaces for holiday rentals exist, but existing examples are often uninspiring, riddled with sponsored accommodation, and subject to expensive rental fees.
HomeToGo provides an online marketplace for vacation rentals, focusing on providing a personalized user experience to help users find accommodation that suits their individual preferences. As opposed to charging customers fees, the company makes money by charging an affiliate commission when successfully matching a customer with a property owner.
Whilst vacation rental marketplace giants such as Airbnb and Booking.com present significant competition, HomeToGo’s fee-free approach allows it to stand out to customers in the market. Their commission-based business model is also aided by its unique focus on providing vacation destination inspiration, collecting users' personal preferences, and matching them with the perfect accommodation. +++ The Berlin travel company HomeToGo is taking over the majority of KMW Reisen, known for kurz-mal-weg.de , and Super Urlaub (including kurzurlaub.de ). "Through the transaction, HomeToGo will hold a 51% majority stake in the combined company. The takeover enables HomeToGo to further strengthen its world-leading marketplace on both the demand and supply side. The themed short break and hotel offers of Kurz Mal Weg and Kurzurlaub are particularly popular in the low season. This complements HomeToGo's existing strong demand in the high season and opens up up- and cross-selling opportunities all year round," says a press release. HomeToGo is putting 31 million on the table for the takeover. More about HomeToGo
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2018
$170m
SERIES D
Apr 2016
$20m
SERIES B
Total funding: $197m
Company benefits
- Open-Minded Culture
- Flexible Work Approach, including work from abroad opportunities
- A minimum of 27 paid vacation days a year
- Full IT support and equipment
- Internal workshops and trainings
- Company and team events
- Travel Industry Card
Company HQ
Helmholtzkiez, Berlin, Germany
Leadership
Patrick Andrae
(Co-founder & CEO)Dr. Patrick Andrae is the Co-founder & CEO of HomeToGo. Prior to HomeToGo, Patrick was a leader at Rocket Internet & Home24. Patrick holds a PhD in law as well as a degree in business administration.
Nils Regge
(Co-founder)Experienced as Founding Investor for FFG Finanzcheck Finanzportale GmbH between 2011 and 2018.
Wolfgang Heilgl
(Co-founder)Wolfgang Heigl is the Co-founder & CSO of HomeToGo. Formerly, he was the founder & CMO of Swoodoo AG, the CMO & managing director for EMEA at KAYAK Europe GmbH, & the founder of NFQ Technologies UAB.
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