Director of Growth Marketing, Havenly Brands
More information about location
Interior design services
Open for applications
Interior design services
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- 7+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
- Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
- Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
- Managed $30-50M+ in performance marketing budget
- Fluency with Agentic AI tools as a genuine performance and workflow accelerator
- Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
- Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
- DTC e-commerce background required; home or other high-consideration category experience a plus
- Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
- Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them
- You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
- You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
- You believe AI is changing this job fast, and you're already ahead of the curve
- You're a builder: you've built programs from scratch and you know what "good" looks like
- You're as comfortable in a spreadsheet as you are in a strategy deck
- You lead with data but make decisions: you don't hide behind analysis
- You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
- You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
- You’re a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators
What the job involves
- Do you thrive in a dynamic environment and love working across multiple brands? Havenly Brands is looking for a Director, Growth Marketing to lead all digital and offline customer acquisition across our family of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank
- Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
- Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
- Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
- Day-to-day management and development of a team of four to five performance marketers
- Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
- Vendor and platform relationships — Google, Meta, and beyond
- What you'll drive:
- Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
- Partner with data on a channel testing roadmap that generates real, actionable signal
- Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
- Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi-brand stack
- Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
- Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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