Product Marketing Team Lead, The Adaptavist Group
Digital transformation technology provider
Open for applications
Digital transformation technology provider
1001+ employees
Open for applications
1001+ employees
Company mission
To deliver innovative software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems.
Role
Who you are
- Demonstrable people leadership/management experienceStrong B2B product marketing or product management experience
- Results driven and has experience driving strategic initiatives that drives growth
- Strategic thinker with a test-and-learn mindset
- Experience launching products in new markets
- Track-record of product marketing work across multiple products at once
- Excellent organization skills and the ability to project manage multiple projects/products
- Ability to interpret and communicate complex technology product messages into customer facing business and technology content
- Excellent written communication skills
- Team player with very strong interpersonal and motivational skills, who is comfortable leading complex projects and teams in a fast-paced environment
- An ability to think innovatively and creatively
- Self-starting, strongly ambitious and tenacious: willing to go the extra mile
- Demonstrable skills and experience of being an empathetic leader who is passionate about helping, coaching and inspiring colleagues
Desirable
- Experience within a fast-paced, fast-growth Tech start-up environment
- Knowledge of or the ability to learn the Atlassian Marketplace and any new ecosystems ScriptRunner invests in
What the job involves
- As the ScriptRunner Product Marketing Team Lead, you will be responsible for the success of the Product Marketing Team through commercial success and team leadership and management
- This role plays a pivotal part in shaping the strategic direction of product marketing efforts and aligning them with the broader business objectives
- As a key member of the ScriptRunner Marketing Leadership group, you will coordinate and align the product marketing strategy to the business unit strategy
- This involves close collaboration with other functional leads, including the Engineering Leads, Product Management Lead, and UXD Lead
- This role has a heavy focus on strategic initiatives, including overseeing and aiding in the creation of target personas, Ideal Customer Profiles (ICPs), and sales enablement strategies to enhance market positioning and messaging. Management and leadership of the Product Marketing Team form a large part of the role, which includes, but is not limited to, mentoring, objective setting, best practice definition, and processes to streamline the different areas of product marketing
- You will also be responsible for ensuring sharing of knowledge and creation of templates in order to improve the effectiveness of the team
- The Product Marketing Team Lead is responsible for monitoring and reporting on the team's targets & KPIs to the business unit leadership, as well as providing analysis and identifying remedial opportunities to any blockers to target attainment
- Strong relationships and communication will need to be established and maintained with the shared services teams and the business unit Product teams, including product managers and product leadership
- Implement and maintain a consistent and impactful operating framework across the team and ensure adherence to the framework and successful outcomes
- Maintain a high level of industry best practice and ways of working knowledge and use this to improve and adapt processes when appropriate
- Share insights and knowledge with the team on the trends and changes in the markets and ecosystems
- Assist with priority setting and KPIs for the product suite
- Orchestrate and coordinate cross-departmental product discussions
- Mentor, coach and develop a team of product marketers
- Facilitate and enable collaboration and communication including conflict resolution
- Align the team with marketing and ScriptRunner leadership team priorities
- Ownership of team structure and the recruitment of new hires into the team
- Lead the Discovery phase through to product lifecycle marketing as ScriptRunner grows its Atlassian portfolio, working closely with the Head of Marketing
- Responsible for the Product Marketing budget, ensuring it’s being used as effectively as possible to drive awareness and adoption of our products
- Monitor product performance indicators and work with the Product Marketing Managers to adjust strategies as required
- Encourage consistent, innovative and creative product marketing research initiatives to the Product Marketing team to drive insights for the development process
- Support the team to make changes to marketing activities based on a comparison of output from measurement and control systems and marketing strategy objectives
- Coordinate product marketing initiatives across the product portfolio with the help of your team
- Standardise processes between product marketing and other key stakeholders, e.g. sales, customer success and education
- Aid the team in measuring markets, competitive landscapes, and business performance to identify trends and product and marketing opportunities
- Find synergies between different product activities across the product portfolio
- Assist the product marketing team with strategic initiatives
- Ownership of suite-wide product marketing initiatives/messaging, whilst collaborating closely with the ScriptRunner Marketing Leadership team on delivery
- Support the product marketing team on any other related work, e.g. Positioning, Messaging, ICPs, Sales Enablement, GTM strategies, whilst establishing clear frameworks for the team to become more efficient
Our take
The Adaptavist Group is a leading player in the Atlassian ecosystem, which provides software for software developers. The Adaptavist Group helps companies develop modern, adaptive approaches to development, deployment, and application lifecycle management to augment the Atlassian experience.
With Atlassian itself being founded in 2002, and The Adaptavist Group following soon after in 2005, the company firmly established itself as a key player as Atlassian went on to become a titan in the software development industry. Adaptavist’s reach is correspondingly global, and it services over 75% of the Fortune 500.
The Adaptavist Group is leveraging the global boom in software development. Its strategic expansion into the growing DevSecOps market, for example, through partnering with Sonatype, sees it unlock involvement in an industry expected to reach a $6.5 billion valuation by 2025. With this expansionist approach, The Adaptavist Group has aligned brands including Agility, Gravity Works and Veniture under its umbrella and has been consistent in its launching of tools. Its reputation as a leading industry player propels a dynamic and hugely lucrative upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Autonomy is one of the core Adaptavist values. We are all treated as responsible adults from day one and continuously demonstrate that placing trust..."
Company benefits
- Flexible working, suit your personal needs while maintaining your job responsibilities
- Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering.
- Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
- Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation.
- Aviva pension scheme with company's contribution up to 5% on your basic pay
- Private medical insurance with BUPA inclusive of dental and mental health care benefit
- Employee assistance programme to support personal issues like health, family, money, work and most importantly, you!
- Eyecare vouchers for free eyes test from day one onwards
- Unum income protection scheme covering up to 60% of your monthly salary (plus pension contributions) after 26-weeks of disability
- Unum life assurance, paying a death in service benefit of a multiple of your base annual salary
- Adaptavist rewards - save and receive cashback whilst you spend with our rewards system
- Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year.
- Enhanced parental leave
- Green Commute Initiative, cycle to work scheme allows you to get a brand new bike and safety equipment for your commute to work, all of which is tax free
Company values
- Trust from day one - At The Adaptavist Group, trust is at the core of everything we do. We believe in our team's ability to work flexibly from anywhere, and we deeply value the trust that forms the foundation of our relationships with clients. Our commitment to privacy and security is unwavering, ensuring that we create a safe and supportive environment for everyone
- Teamwork - We admire individual talent, but we believe it’s even more powerful when combined with teamwork. With a global team of over 1,000 people, we know that every single person at The Adaptavist Group plays a vital role, and that nothing we accomplish happens in isolation
- Pragmatism - We value being practical, confident, and flexible over being rigid or stuck in our ways. Trust is key to how we work—we don't rely on strict rules or processes, but focus on what matters: achieving great results and getting the job done well
- Humility - We’re proud of what we do, but we stay grounded and let our work speak for itself. We approach everything with quiet confidence and, when we make mistakes, we own them and see them as chances to learn and grow
- Curiosity - We know we don’t have all the answers, and we understand there’s more than one way to get things done. We’re always open to fresh ideas and welcome the changes they might bring. Curiosity and a passion for innovation have fuelled our growth
Company HQ
London, UK
Leadership
Worked as a Senior Security Consultant for Barclaycard, and was Director of WTG. First joined Adaptavist as a Board Advisor, and was made CEO in 2010.
People progressing
Reece joined TAG as an Associate Software Engineer in May 2019. Within 5 months, they advanced to Software Engineer, then to Senior in under two years, and by September 2024, became Staff Engineer.
Sarah joined TAG as a Project Manager in 2017 in the Toronto office. They found their true calling in Sales and made an internal move a couple of years later and have since advanced to become a Strategic Sales Executive.
Rodrigo initially worked with TAG as a Contractor before joining the UK team permanently as a Commercial Operations Analyst. Since then, they moved to the Madrid office as a Business Operations Manager.
Diversity, Equity & Inclusion at The Adaptavist Group
Emma Weston (Head of People Experience)
- We know that, historically, the tech sector has felt out of reach or even unwelcoming to many people. At The Adaptavist Group, we're committed to changing that. It's our people who make our success, and we believe that a diverse community—one where everyone feels respected, included, and valued—makes us stronger, more innovative, and more creative as a whole.
- We have created an environment that accommodates and supports people from all backgrounds, offering flexible ways of working and workplace benefits that are genuinely helpful, as well as keeping an open dialogue and welcoming feedback on these topics.
- Whether you've worked in tech for your whole career or this is a brand new direction for you, your experience and skills are valuable to us. We need fresh perspectives, forward thinkers, and problem solvers. We see the whole person, and we hire people who we believe will make a positive contribution to our community.
- We welcome applications from people of all backgrounds, and particularly those who are often underrepresented in our industry, such as women and people of colour.
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