Director of Field Marketing, Zeta Global
$150-200k
Offers equity
The AI marketing cloud
Be an early applicant
The AI marketing cloud
1001+ employees
Be an early applicant
$150-200k
Offers equity
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 8+ years of experience in Sales, field marketing, demand generation, or related roles
- Proven track record of planning and executing successful marketing campaigns and events
- Strong understanding of B2B sales and marketing processes
- Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Excellent project management and organizational skills
Desirable
- Experience working in SaaS, technology, or a high-growth industry
- Knowledge of regional market trends and dynamics
- Strong analytical skills with the ability to derive insights from data
- Exceptional interpersonal and communication skills
What the job involves
- Zeta Global is seeking a dynamic and results-driven Director, Field Marketing to join our CRM team
- This role is critical in bridging the gap between corporate marketing initiatives and sales strategies
- The Director, Field Marketing will plan, execute, and optimize regional marketing programs to generate demand, engage prospects, and drive revenue growth
- You will work closely with sales teams, marketing teams, and external partners to ensure alignment and success
- Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives
- Collaborate with sales leadership to understand enterprise goals and identify marketing needs
- Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts
- Optimize campaigns based on performance metrics to maximize ROI
- Organize and manage field events such as roadshows, sporting events, executive dinners
- Drive engagement and attendance of Named Accounts to applicable events
- Attend events as needed to drive positive outcomes
- Coordinate logistics, budgets, and promotional activities to ensure event success
- Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads
- Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up
- Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI
- Use data insights to inform future strategies and demonstrate CRM marketing impact
- Identify a cadence of investments focused on positive ROI
- Ensure optimal allocation of resources to achieve objectives
- Work with alliance partners to co-market events, campaigns, and programs
- Foster relationships with key partners to extend reach and impact
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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