Performance Marketing Manager, Upgrade
$125-170k
+ Stock options
2-3 days a week in office
Offering responsible credit to mainstream consumers
Be an early applicant
Offering responsible credit to mainstream consumers
1001+ employees
Be an early applicant
$125-170k
+ Stock options
2-3 days a week in office
1001+ employees
Company mission
To help our customers move in the right direction with responsible financial products that put more money in their pocket.
Role
Who you are
- The ideal candidate will be a self-starter who is detail oriented, metrics-driven and has a strong desire to learn in a fast-paced environment
- 5+ years of experience. Prior partnerships, affiliate, and/or financial performance marketing experience preferred
- Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
- Analytical grounding (including intermediate Excel and data analysis skills) and thought process in order to both prioritize opportunities and evaluate performance of marketing campaigns
- Ability to communicate creatively, thoughtfully, and quickly with both non-technical and technical teams
Desirable
- Experience in affiliate marketing, marketing partnership, or performance media buying
- Business development at a lending or fintech company
What the job involves
- In this highly visible role, you’ll work closely with Upgrade’s marketing and product teams to grow marketing and partnership campaigns
- Oversee affiliate partnerships and performance marketing opportunities; thoughtfully manage both partner and company goals in a fast-paced environment
- Manage the business development pipeline to prospect, vet, and launch new opportunities for customer acquisition
- Develop a deep understanding of the competitive landscape to inform future partnership opportunities and priorities
- Work across marketing channels and key internal teams (Product, Analytics, Operations, and Legal, Compliance) to develop, integrate, launch and continuously optimize marketing programs
- Develop and document processes to support partnership initiatives
- Assist with the creation and delivery of custom reports
Our take
Most credit cards don't encourage the owner to pay down their debt. The longer it takes to pay off the balance, the more money lenders are set to make. Upgrade is an online lender and card issuer doing things differently. The company offers personal loans and credit cards but with a fixed instalment structure and a set number of equal payments. This ensures the balance reduces every month.
The company believes this model reduces default rates, as borrowers are forced to pay down rather than maintain their debt, and it encourages a greater commitment to repay the balance. Further, by combining the ease of a Visa card with the fixed payments and decreased rates of a personal loan, Upgrade sets itself apart from competitors.
In 2021, Upgrade launched its mobile banking and debit card as a strategy to onboard new customers and increase loyalty. The fixed-rate nature of the company's cards is expected to be of use to customers in future years in an environment of rising rates. Upgrade also plans to expand beyond the U.S. in the future, which will represent new challenges for the business as it adapts to alternative regulations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$280m
SERIES F
Aug 2021
$105m
SERIES E
Total funding: $547m
Company benefits
- Stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Flexible PTO
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
Company values
- Help: We help each other. We trust and care about each other. We welcome all team members and value the diversity of our team
- Improve: We are always learning. We are curious and ask why. We are open-minded and consider new ideas. We continually look to improve the way we operate
- Fast: We move fast. We launch products and process early, then test and iterate. We think ahead so that we are not rushing into things we are not prepared for. We work together to fix anything that breaks
- Own It: We act as owners. We enlist the help we need and follow through to the end. We acknowledge our mistakes and learn from them. We hold ourselves accountable as a team to reach our goals
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Renaud Laplanche
(Co-Founder & CEO)After an MBA at London Business School, Renaud spent 5 years as an Associate at Clearly Gottlieb Steen & Hamilton and co-founded MatchPoint. They then left Oracle after a year to co-found Lending Club in 2006 and co-founded Upgrade in August 2016.
Adelina Grozdanova
(Co-Founder & Head of Investor Group)Adelina started their career with 6 years at Morgan Stanley after a degree at Princeton. They left banking in 2012 to join Lending Club as VP, and after 3 years co-founded Upgrade, serving as Head of Investor Group since 2016.
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